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DMA: Data and Marketing Association
Consumer Help

Is Digital Ad Fraud at All-Time Highs? Or Virtually Solved? How Can You Tell?

DATE
TIME
LOCATION
December 6, 2018
1-2 pm ET
Online
Register

Overview

In recent months we've seen reports on ad fraud range from "it's non-existent" to "it's 98 - 100%." Which one is right? More importantly, how can you tell (in your own campaigns). Join us for the 3rd annual update on ad fraud, with independent cybersecurity and ad fraud researcher, Dr. Augustine Fou. He will share examples from the front lines of forms of fraud affecting performance marketers in mobile, apps, attribution, and analytics and discuss best practices that marketers can use to protect themselves from ad fraud.

Participants will:

  • see new examples of fraud, observed in recent and current campaigns
  • understand how fraud affects performance marketers and brand marketers
  • learn best practices for avoiding and mitigating digital ad fraud

Speaker(s)

headshot

Dr. Augustine Fou

Independent Ad Fraud Researcher

Dr. Augustine Fou is an independent ad fraud researcher and industry-recognized thought leader in digital strategy and integrated marketing. He was the former Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients. Dr. Fou has over 22 years of management consulting experience and hands-on experience in creating and optimizing marketing across traditional and digital channels.

Sponsored by:

  • DMA Analytics Community. DMA members who sign-up for this webinar will automatically be included in this Community to stay informed of future calls and opportunities to get actively involved.

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