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How Bots That Cause Ad Fraud Also Mess Up Analytics

Overview

Cybercriminals use armies of bots to cause ad impressions to load fraudulently -- "ad fraud." They also direct the bots to click on the ads, pass fake metrics, and otherwise mess up the KPIs that marketers rely on to optimize their campaigns and drive business decisions. Find out more about these bots and how their fraudulent actions impact your analytics and how to correct for it.

Speaker(s)

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Dr. Augustine Fou

Independent Ad Fraud Researcher
Marketing Science Consulting Group, Inc.

Dr. Augustine Fou is an industry-recognized thought leader in digital strategy and integrated marketing, and former Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients. He advises clients on optimizing their marketing campaigns, including detecting and reducing digital ad fraud.

Dr. Fou has over 20 years of management consulting experience and hands-on experience in creating and optimizing marketing across traditional and digital channels. Dr. Fou teaches digital and integrated marketing at Rutgers University and NYU. Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide.

Sponsored by:

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    DMA members who sign-up for this webinar will automatically be included in the Analytics Community to stay informed of future calls.

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