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DMA: Data and Marketing Association
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Mid-year Update on Ad Fraud – First the Good News

DATE
TIME
LOCATION
September 13, 2017
1:00pm - 2:00pm EST
Online
Register

Overview

Description: We ended 2016 on a scary note, with the revelations of Methbot, the "largest ever" botnet, sucking $2 billion a year from video ad budgets. Have we done better since then? Some indicators lead to optimism, but what hard work remains to be done? Hear first hand case examples from Dr. Augustine Fou, Independent Ad Fraud Researcher, on battles won by the good guys and the next contested battlegrounds like mobile.

Bio: Dr. Augustine Fou is an independent ad fraud researcher and industry-recognized thought leader in digital strategy and integrated marketing. He was the former Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients. Dr. Fou has over 22 years of management consulting experience and hands-on experience in creating and optimizing marketing across traditional and digital channels.

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  • DMA Analytics Community. DMA members who sign-up for this webinar will automatically be included in the this community to stay informed of future calls.

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