DMA: Data and Marketing Association
Consumer Help

Real-Time Decisions for Improving the Customer Experience


You are what you do with your data. Ignore it and your brand will be ignored. Build it up with business rules, predictive analytics and optimization, and your brand will grow. Enter real-time decisioning.

Join us as Sean Naismith, head of analytics services at Enova Decisions, explains why the next big analytics trend revolves around enhancing the customer experience with decision management tools and techniques while focusing on the importance of putting real-time predictive analytics at the heart of everything you do as a marketer.

You will learn how to:

  • Identify and target the most profitable potential customers
  • Increase lifetime customer value
  • Utilize a variety of data to develop a more complete view of each consumer and make more optimal decisions and offers that lead to conversions
  • Improve the customer experience at every decision point while maximizing profitability and boosting business efficiency



Sean Naismith

Head of Analytics Services
Enova Decisions

Sean joined Enova International as Head of Analytics Services for Enova Decisions in 2016. Prior to working at Enova, Sean served as an Advanced Analytics Consultant and Senior Director of Business Analytics for Leapfrog, where he led the development of the company’s predictive analytics capabilities. Before Leapfrog, Sean served as Director of Strategic Intelligence for TrendPointers, LLC, and Director of Research for Global Currency Group. He also currently serves as Managing Director and Chief Compliance Officer of Naismith Wealth Management, LLC, which he founded in 2015. Sean is a CFP® certificant and holds the CMT designation. He received his B.A. in finance from the University of Illinois at Chicago.

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  • DMA Analytics Community. DMA members who sign-up for this webinar will automatically be included in the this community to stay informed of future calls.


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