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Storytelling with Data


As you know, data alone won’t tell the story of marketing performance. As marketers, it’s our job to tell compelling stories of marketing performance that engage, persuade and inspire action. Join Beckon Senior Solutions Consultant, Erin Korogodsky, for a look at how to combine science with art, data with storytelling, and logic with emotion to craft a compelling story of marketing performance.



Erin Korogodsky

Senior Solutions Consultant

Erin is a solutions consultant for Beckon, spending most of her time in the real-world trenches, “rolling up her sleeves and getting it done” for marketers like yourselves who rely on Beckon to guide them through the process of getting out of omnichannel data chaos and into marketing performance clarity. She’s a seasoned marketing technology consultant, having spent the past five years helping marketers to adopt cutting-edge technologies like Scout Labs, Lithium and of course Beckon. She works with Beckon customers across top brands everyday helping them to develop their data management, planning, analytics and reporting capabilities.

What You'll Learn

  • checkmark How to structure your story (er, reports) for maximum impact.
  • checkmark The dos and “please don’ts” of marketing performance storytelling.
  • checkmark The use of imagery, video and text to add context to your data.
  • checkmark How to flex this new muscle yourself, as a marketing leader, so that you can be more influential and effective, but how, also, to instill the capability in your team.

Sponsored by:

  • DMA-Communities-logo
    DMA members who sign-up for this webinar will automatically be included in the Analytics Community to stay informed of future calls.


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