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Storytelling with Data

October 12, 2016
1:00pm - 2:00pm EST


As you know, data alone won’t tell the story of marketing performance. As marketers, it’s our job to tell compelling stories of marketing performance that engage, persuade and inspire action. Join Beckon CEO Jennifer Zeszut for a look at how to combine science with art, data with storytelling, and logic with emotion to craft a compelling story of marketing performance.

Jennifer Zeszut


Jennifer Zeszut is CEO of Beckon—the leader in marketing intelligence software. A serial entrepreneur and marketing leader, Jennifer has worked for top brands like eBay, Proctor & Gamble, and Cost Plus World Market. She was the trusted advisor to many more brands as head of Strategy and Analytics for digital agency Razorfish for many years. Prior to Beckon, she founded Scout Labs, a leading social media monitoring, analytics, and engagement platform which was sold to Lithium Technologies in 2010. She’s been featured in The New York Times, The Wall Street Journal, FastCompany and TechCrunch and was invited to speak about entrepreneurship at the White House as part of President Barak Obama’s Startup America Initiative.

What You'll Learn

  • checkmark How to structure your story (er, reports) for maximum impact.
  • checkmark The dos and “please don’ts” of marketing performance storytelling.
  • checkmark The use of imagery, video and text to add context to your data.
  • checkmark How to flex this new muscle yourself, as a marketing leader, so that you can be more influential and effective, but how, also, to instill the capability in your team.

Sponsored by:

  • DMA-Communities-logo
    DMA members who sign-up for this webinar will automatically be included in the Analytics Community to stay informed of future calls.

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