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DMA: Data and Marketing Association
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Telling a Story with Data

Overview

Presenting advanced analytic key findings for strategic marketing decision-making can be quite the challenge. How can something so complex be shown simplified?

Join us for another monthly webinar by the DMA Analytics Community when Dr. Steven Struhl of Converge Analytic and professor at Boothe School of Business, U of Chicago shares guidelines to presenting data results to your audience.

Learn practical examples and pointers on data-driven best practices, as developed by such experts like Tufte, Cleveland and Tukey.

  1. How to convey key information as soon as possible
  2. Learn organizing principles for your presentation
  3. Make clearer charts and displays
  4. Discover perception and pre-attentive processing
  5. Putting it all together

Speaker(s)

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Dr. Steven Struhl, PhD, MBA, MA

Steven is the founder of Converge Analytic. He has over 30 years’ experience in consulting and research, focusing on applying advanced methods to strategic goals, and framing results and explanations so decision makers can use them effectively. His work addresses how buying decisions are made and understanding consumer groups and their motivations. Steven’s experience before starting Converge Analytic includes serving 15 years as Senior Vice President, Senior Methodologist at Total Research (later Harris Interactive). Earlier experience includes working as Director of Market Research at SPSS, Inc., where he guided development of new statistical software. He also held senior positions at Harris Bank/Bank of Montreal and before that in advertising at Draft/FCB.

Brought to you by:

  • DMA Analytics Community. DMA members who sign-up for this webinar will automatically be included in this Community to stay informed of future calls.

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