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DMA: Data and Marketing Association
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Understanding Location Contextual Intelligence and How It Can Significantly Improve Your Marketing ROI

Overview

Pitney Bowes is the market leader in location contextual intelligence. Location contextual intelligence is the ability to aggregate location specific data (with permission from the user) from digital devices or sites, to relay historical and current information about the location and environment of the user. In this webinar, Andy Bell, Director of Global Data Product Management, and Deborah Wall, Director of Analytics and Algorithms, Strategic Technology and Innovation Center, will discuss what location contextual intelligence is, and how it can be applied to bring a new, leading edge dimension to behavior analysis and prediction, and campaign targeting/measurement, including industry specific case studies.

Sponsored by the DMA Analytics Community. DMA members who sign-up for this webinar will automatically be included in this Community to stay informed of future calls. Participate as much or as little as your time allows. Cancel at any time.

Speaker(s)

What You'll Learn

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