JubaPlus provides data mining, predictive modeling and computer sciences solutions to identify demand opportunities and optimize marketing budgets. Over the past 15 years, they have worked for Fortune 500 companies across retail, automotive, consumer electronics, CPG, travel & entertainment. Juba Plus uses the 7 Profit Driver approach – Audience (Targeting), Offer, Media, Contact, Channel, Message & Creative to identify business growth opportunities, strategic planning and testing. The division is led by Yoram Greener who prior to leading JubaPlus held executive positions at Merkle, a leading CRM agency, and MBS Insights (an eBay company). He is also an Adjunct Professor at NYU teaching analytics to the next generation of data scientists.