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Where TV Ratings Go From Here: Identifying Audiences with Shifting Viewership with Advanced Analytics

Overview

Linear audiences are down with shifting viewership to digital streaming, apps and VOD. Join us to hear Yoram Greener from Jubaplus, who has worked with major TV networks to identify audiences most likely to watch shows in specific time-frames in linear and shifted platforms. Learn about using minute by minute viewership data with advanced statistical and computer sciences techniques to identify and activate audiences for better targeting and ROI.

Speaker(s)

Yoram Greener

Digital Media & Analytics Optimization
JubaPlus

JubaPlus provides data mining, predictive modeling and computer sciences solutions to identify demand opportunities and optimize marketing budgets. Over the past 15 years, they have worked for Fortune 500 companies across retail, automotive, consumer electronics, CPG, travel & entertainment. Juba Plus uses the 7 Profit Driver approach – Audience (Targeting), Offer, Media, Contact, Channel, Message & Creative to identify business growth opportunities, strategic planning and testing. The division is led by Yoram Greener who prior to leading JubaPlus held executive positions at Merkle, a leading CRM agency, and MBS Insights (an eBay company). He is also an Adjunct Professor at NYU teaching analytics to the next generation of data scientists.

Sponsored by:

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    DMA members who sign-up for this webinar will automatically be included in the Analytics Community to stay informed of future calls.

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