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DMA: Data and Marketing Association
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Innovate. Illuminate. – 5 Steps to Winning the Most Coveted Award in Martech/Adtech

Overview

DMA’s Innovation Awards sponsored by Google, seek to identify and showcase the next generation of creators, inventors, and disruptors that are developing game changing technologies and platforms that push the boundaries of what is possible for today’s marketers.

Where bleeding edge meets leading edge.

In this webinar our experts will share tips and insights, to take your innovative solutions to new heights, and put you front and center as a winner. Picture this, you on stage at &THEN, in front of 5000 global marketers as a winner of THE award in Martech/Adtech.

Speaker(s)

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Bruce Biegel

Senior Managing Director, Winterberry Group & DMA Innovation Awards Co-Founder

As Winterberry Group’s senior managing director, Bruce Biegel leads the firm’s consulting practice and establishes its strategic and operational agenda. A seasoned executive with more than 25 years of hands-on experience in building businesses from the ground up, his diverse responsibilities have included strategic and business planning, financing, global multichannel marketing, technology development and support, legal coordination and financial management. At Winterberry Group, Mr. Biegel has led more than 120 engagements over the past eight years, serving a wide range of marketers, agencies, direct and digital marketing service providers and many of the private equity firms who invest in the sector.

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Laquita Carpenter

Director, Consumer Loyalty and Experience
FordDirect

Results-driven Marketing Director with 15+ years of experience in the automotive industry, providing brand management, business opportunities and business development services to various OEMs and their Dealers. A marketing communications strategist with experience handling budget, marketing initiatives (both direct and digital), project management and event coordination. Laquita Carpenter, Director, Consumer Loyalty and Experience at FordDirect, leads a team overseeing a flexible, multichannel communications platform which targets customers with the relevant messages for participating Dealers of ConsumerConnection – a FordDirect winning product of the 2015 DMA Innovation Award.

What You'll Learn

  • checkmark The 7 Categories and which is appropriate for your product/solution
  • checkmark How to fill out the entry form to communicate the effectives of your solution
  • checkmark What makes a solution truly innovative and worthy of an Innovation Award
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