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DMA: Data and Marketing Association
Consumer Help

Marketer + Machine: The Present and Future Potential of AI

DATE
TIME
LOCATION
July 25, 2018
1-2pm ET
Online
Register

Overview

AI tools that existed only in imagination are now taking form for marketers. Always evolving, these solutions can enable teams to work faster, more efficiently and with fewer resources. This powerful technology will forever alter the marketing landscape. How can marketers best navigate this new frontier?

While AI technology is still early in its evolution, many organizations are already exploring the advantages of cognitive support. Learn about the role that AI is starting to play in marketing, what it can do and should be expected to do, as well as real world expectations on benefits of AI and the risk of false promises.

Speaker(s)

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Scott Litman

Managing Partner
EQUALS 3

Scott Litman is an entrepreneur in search of new ways technology can advance the mission of chief marketing officers, advertising, and media agencies. From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of 1:1 marketing— integrating sales, service, and marketing—Scott and his business partner Dan Mallin have a broad history of building businesses that help clients, predominantly Fortune 1000 marketers and large ad agencies, take advantage of cutting-edge digital transformation.

Today, Scott is the Co-founder of Equals 3, where he and his team created Lucy, the AI assistant to the marketing professional. Since launch in May 2016, Lucy was awarded the 2016 IBM Watson Innovative Partner Award, earned DMA’s Innovation Award, called the adtech product to watch in 2017 by Advertising Age and was one of only four AI solutions on Gartner’s 2017 Cool Vendor List.

Awards include:

  • Ernst & Young's Entrepreneur of the Year
  • University of Minnesota Outstanding Achievement
  • The Business Journal's Titans of Technology
  • Twin Cities Business 200 Minnesotans You Should Know
  • The Business Journal's 40 Under 40
  • Finalist for the MHTA Tekne Award
  • The Internationalist’s Agency Innovator 2017
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Marc Dispensa

CTO
EQUALS 3

Marc Dispensa invents tech solutions that give marketing and advertising agencies a competitive digital edge. He’s a visionary serial entrepreneur with a track record of bringing new ideas to life, growing emerging companies to a position of strength, and enhancing the businesses of both clients and the agencies that serve them. Besides his business leadership and innovative mind, Marc also has technology know-how. He has architected and developed ad tech platforms that integrate with MediaOcean, AppNexus and Google digital ad products to drive efficiencies across the media buying and selling process for some of the world’s biggest brands. Recently, his successes resulted in him being recognized as one of Ad Age’s notable 25 Marketing Technology Trailblazers.

Today, Marc is the Co-founder of Equals 3, where he and his team created Lucy, the AI assistant to the marketing professional. Since launch in May 2016, Lucy was awarded the 2016 IBM Watson Innovative Partner Award, earned DMA’s Innovation Award, called the adtech product to watch in 2017 by Advertising Age and was one of only four AI solutions on Gartner’s 2017 Cool Vendor List.

What You'll Learn

  • checkmark The impact AI will have on the marketing industry
  • checkmark Where the power of today’s AI capabilities is best leveraged
  • checkmark Marketing pain points AI can help solve, and those it can’t
  • checkmark Expectations for the ease and / or complexity in on-boarding an AI solution
  • checkmark How to evaluate AI and build a use case
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