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2018 DMA Analytics Journal Authors’ Insights


An annual tradition, several authors who contributed their interesting advanced analytics and marketing strategic articles will be providing the background of why these articles where written.

Does your company have similar issues? Learn whether their solutions can help your business and bottom line.

If you haven't download the 2018 DMA Analytics Journal from the DMA Bookstore, please do so in advance of this webinar. It is FREE to DMA members and a nominal cost to nonmembers.

Journal Article Titles & Authors Participating:

The Customer Genome: An Empirical Approach to Segment of One Marketing
James Griffin, Moumita Sarker, and Tapan Khopkar, Cartesian Data Sciences

Consumer Data Analytics: Paradigms of Statistical and Computational Methods for Analyzing Connected Consumers
Kajal Mukhopadhyay, Ph.D., Managing Director, Marketing Sciences, Mindshare
Sumi Duttaray, Ph.D., Co-founder & Principal, mdrk Consulting

Predicting Potential Value of Casino Patrons
Matt Alhaery, Analytics Solution Architect, Global Business Services, IBM
Eunju Suh, Associate Professor, School of Hospitality and Tourism Management, Florida International University

Design Something the Customers Really Like: Building a Strong Loyalty Program Using Data Analytics
Tim Sweeney, Ning Ma, and Delali Agbenyegah, Predictive Analytics, Alliance Data

Putting Your Trade Spending Productivity on Steroids: How Advanced Marketing Analytics Can Improve ROI & Super-Charge Business Growth
Donald E. Schmidt, Ph.D., Business Analytics Consultant

OrderSeg: Segmenting Customers with a Sharper Focus
Luiz Sá Lucas, Consultant and Product Developer; and Rafaela Bueno, Statistical Consultant at mc15 Consultants, Rio de Janeiro, Brazil

Interested in writing for or advertising in the 2019 Analytics Journal?
Check out the author guidelines for more information.

Sponsored by:

  • DMA Analytics Community. DMA members who sign-up for this webinar will automatically be included in this Community to stay informed of future calls and opportunities to get actively involved.


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