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What Skills Marketers Will Need in the Next 3-5 Years


Today, you have a cell phone only to see it become obsolete within this same year. Marketing skills are no different, the skills needed today will need to be upgraded imminently.

So, as technology continues to grow and expand into all things using AI and ML, what will be the role of the CMO and other marketing job titles?

Join us on Wednesday, June 20, when leading recruiters and hiring decision makers share their expectations and insights on what is needed to stay relevant and succeed.

Important: The DMA DATA Community invites you to submit your questions in advance of this panel discussion.



Jerry Bernhart

Bernhart Associates Executive Search

Jerry Bernhart has conducted searches, recruited, and placed top digital and multichannel marketers with clients ranging from startups to Fortune 500 companies. His insights into hiring and employment trends in digital marketing have been included in research reports published by Bloomberg, AdAge, and many other leading marketing research organizations. His articles, white papers, and interviews appear frequently in other prestigious online and offline digital marketing- related trade publications including Internet Retailer, Target Marketing, Chief Marketer, Direct Marketing News, Multichannel Merchant, SeekingAlpha, and Chief Marketing Officer Council reports. Bernhart has spoken at dozens of digital and direct marketing industry conferences. His widely followed Bernhart Associates Quarterly Digital and Direct Marketing Hiring Survey has been measuring employment trends in digital and direct marketing for more than 14 years.


Victoria James

Victoria James Executive Search

Victoria James is the Founder and President of Victoria James Executive Search, Inc. She has had a successful and accomplished career, holding senior level sales and marketing management positions in companies such as Citicorp Diner’s Club, Donnelley Marketing. She is known for her ability to build and motivate winning teams and develop innovative business programs. She is a notable industry speaker, enthusiastic marketer and a powerful leader with a proven track record. Victoria is an active member of the Direct Marketing Association, NEMOA and other associations. Victoria holds an Executive MBA from Bernard M. Baruch College.


Rick Witsell

SVP, Corporate Communications, Marketing

As co-founder of Alliant, Rick played a fundamental role in developing the company’s business plan and organizing its early client contact efforts. Today, Rick develops and implements Alliant’s marketing and corporate communications strategies, partnering with the sale and business development teams to deliver year-over-year revenue growth. Rick’s responsibilities also include oversight of corporate contracts, regulatory compliance, and privacy. Rick’s strategic communications experience encompasses advertising, brand development, and investor relations for clients in financial services, publishing, and high-tech sectors. He serves on the Direct Marketing Club of New York Board of Directors and is a member of the DMA Ethics Policy Committee. He Holds a B.A. in mass communications from the University of Vermont.

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