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DMA: Data and Marketing Association
Hurricane Relief

Learn How MassMutual and Others Are Transforming Their Omnichannel Customer Experience with Human Data

Overview

New research indicates that notwithstanding privacy concerns, buyers are willing to provide very detailed business or personal information to enable brands to deliver highly personalized experiences. Join DMA Marketing Hall of Famer Ernan Roman and MassMutual’s Grant Ritter as they present transformational Voice of Customer (VoC) research findings regarding the extremely personalized communications and experiences now expected by B2B and B2C buyers.

Speaker(s)

Ernan Roman

President
ERDM and author of Voice of the Customer Marketing

Grant Ritter

Strategic & Analytic Design Lead
MassMutual

What You'll Learn

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