DMA: Data and Marketing Association
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The Evolving Customer Experience & Loyalty Space


In today’s customer marketing world, customer experience or CX is the hottest buzzword for good reason. We’ve forgotten that ultimately our roles are about delivering on the basic value proposition of good relationships. Serving customers should be rooted in a fundamental organization of effective and efficient CX. Not new thinking, but product and service companies have focused so much on mass market, it forgot that CX is re-teaching marketers and business leaders the basics of marketing. Our webinar sets out to understand the fine line between customer experience and loyalty marketing; and how we create a new focus on how loyalty marketing enables us to find those most important customers, fence them in through unmatched CX and loyalty, not just money.

Gather your team, your challenges and join us for this informative webinar.

Sponsored by the DMA Customer Engagement & Loyalty Community. DMA members who sign-up for this webinar will automatically be included in this Community to stay informed of future calls and activities.

Phil Rubin


Phil is the CEO and founder of rDialogue, the leading independent customer loyalty and relationship marketing firm, advising a range of blue-chip companies such as American Express, Citigroup, Nike, Estee Lauder Companies, the Pittsburgh Steelers, Kimpton Hotels, Merial (division of Sanofi) and Brooks Brothers. He has over 25 years of strategic marketing experience with an emphasis on customer loyalty and relationship marketing, integrated communications, partnership development and program development. His success is driven largely by creating a strategic loyalty vision for clients around the importance of customer relationships created with each client's unique brand. Phil has an M.B.A. with a concentration in marketing and strategy from the A. B. Freeman School at Tulane University and a B.S. in Finance from L.S.U. Professionally Phil is on the advisory board for Loyalty 360 and is also involved in non-profit leadership, serving on the boards for the Anti-Defamation League, The Weber School, the Center for Israel Education and conexx (the American Israel Chamber of Commerce).

Matt Garrett

EVP, Strategy & Implementation

What You'll Learn

  • checkmark It’s not the age of mobile or content; rather it’s where customers engage and what they expect (relevant content)
  • checkmark CX and Loyalty are business strategies, not just marketing; and not just e-commerce
  • checkmark Defining a “Great CX” strategy
  • checkmark Review some best practices in loyalty and CX

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