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DMA: Data and Marketing Association
Why DMA?

Connecting Data Across Channels for Targeting, Personalization, and Measurement

Overview

Are you in sync with your customers – what they want, when they want it, how they want it, and where they want it? As more and more companies adopt a customer-centric marketing approach and begin to plan an integrated marketing program, they soon discover the challenges of connecting online and offline data. How do you get legacy or disparate databases talking to each other to plan and execute your marketing campaign to provide an optimal customer experience?

This webinar will provide a cogent plan of action to tackle this hurdle. Join us to find out more.

Kaitie Coghlan

Senior Customer Success Manager
LiveRamp

Donna Hamilton

VP, Sales & Business Development,
Alliant

What You'll Learn

  • checkmark How to marry online and offline customer communication for effective CRM
  • checkmark Why it’s more important to personalize your online messages
  • checkmark How to identify customers vs. prospects, and why treat them differently
  • checkmark How to measure offline transactions against online advertising campaigns
  • checkmark How to use connected data to drive campaign optimization and measurement

Sponsor:

  • DMA-Communities-logo

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