DMA: Data and Marketing Association
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How Data Moves You from One-Size Fits All to Segmentation-Based Marketing


Join us for another informative webinar hosted by the DMA DATA Community when Laura Patterson, president and founder of VisionEdge Marketing who will present a case study on Northwest Federal Credit Union (NWFCU), a full-service financial institution located in Virginia, one of the top 50 credit unions in the nation. Similar to other marketers, the NWFCU marketing team faced data access and quality challenges.

Learn how market data and customer data along with analytics created a marketing strategy and a measurable marketing plan to create a segmentation-based strategy to accelerate growth.

Laura will also share some results from VEM's 2017 MPM Benchmark Survey Webinar: Cooking Up the Best Marketing Performance.


  • Use your data and analytics to identify and pursue opportunities for growth
  • Gain practical tips on how to make marketing and the data more relevant to the C-Suite
  • Use analytics to demonstrate marketing’s value



Laura Patterson

President & Founder
VisionEdge Marketing

Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”. Today she is at the helm of VisionEdge Marketing, founded in 1999, one of the pioneers of and recognized authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping their customers apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making. Laura and VisionEdge Marketing are all about getting to the heart of the matter and providing actionable recommendations and solutions.

Brought to you by:

  • DMA Data Community. DMA members who sign-up for this webinar will automatically be included in the this community to stay informed of future calls.

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