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DMA: Data and Marketing Association
Consumer Help

Data Onboarding: Tips and Tricks for Success

Overview

In today’s omnichannel world, marketers rely on data onboarding to deliver consistent messaging to customers both offline and online, and to uncover new, valuable audiences. There’s just one problem: a lot of that data isn’t reliable. A full 50 to 70 percent of onboarding match information is “dirty data”—which can lead to incorrect targeting, poor customer experiences, and tremendous media waste. In this webinar, you’ll learn the latest data onboarding best practices to improve the effectiveness and reach of your omnichannel marketing programs.
Register today to learn about Data Onboarding:

  • Benefits: Deliver better customer experiences and reach high-value prospects
  • Processes: Bridge offline customer data to the digital advertising ecosystem (while respecting consumer privacy)
  • Pitfalls: Avoid inaccurate targeting and media waste resulting from low-quality data onboarding
  • Case Studies & Best Practices

Speaker(s)

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Doug Feit

Executive Director, Digital Solutions
Neustar

Doug Feit leads the team responsible for analytical and technical support for Neustar's suite of Marketing Services offerings, including Data Onboarding and PlatformOne. In this role, Doug and his team of subject matter experts work with marketers to scope and architect solutions that fit their business needs and seamlessly plug in to their current business practices. Doug has been with Neustar for 5 years, and has previously worked at RocketFuel and AOL.

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Susan Bidel

Senior Analyst
Forrester

Susan is a senior analyst serving B2C Marketing Professionals. Her research focuses on monetization strategies for the full spectrum of digital publishers across platforms, including digital pure-plays and traditional publishers, both print and broadcast, with digital presence. She has a particular focus on data management and on fraud across platforms.

Sponsored by:

  • DMA-Communities-logo
    DMA members who sign-up for this webinar will automatically be included in the Data Community to stay informed of future calls.

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