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DMA: Data and Marketing Association
Why DMA?

TADA: Unscrambling Data

Overview

This panel of seasoned data experts will share their perspectives on what constitutes best practice in data sourcing and usage. We will discuss the challenges and solutions to understanding the customer by combining 1st and 3rd party, offline and online data.

Ed Falconer

Executive Director, Marketing Analytics
OgilvyOne

Mark Donatelli

Global Head ,Data Strategy
Ogilvy & Mather Worldwide

Amy Benicewicz

President
ListBargains.com

What You'll Learn

  • checkmark Where do I start? What data is the right data?
  • checkmark What do I do with it – Structured, non-structured, 3rd party data, segmentation?
  • checkmark What do I do with it – Structured, non-structured, 3rd party data, segmentation?
  • checkmark How do I measure success and what’s next?
  • checkmark What should clients be asking of their data providers?

Sponsor:

  • DMA-Communities-logo

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