DMA: Data and Marketing Association
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Top Four Approaches to Building a Data-Driven, Customer-Centric Strategy


Join Heather Blank, SVP of Helix at MediaMath and learn what every marketer needs to be doing to drive a higher ROI through a customer-centric and data-driven digital strategy.

We’ll talk through the development of a cross-device IT graph and how it can help control spend and increase response rates. We’ll also see how real-time targeting adapting to user behavior can increase reactivation rates. Finally, we’ll take some time to learn which types of data are most effective for customer acquisition and learn the most important insights to optimize your future campaigns.



Heather Blank

Helix, MediaMath

Heather Blank is a seasoned digital marketer with over 20 years of experience in ad tech, email and database marketing. She joined MediaMath in January of 2016 to oversee Helix, the data business of MediaMath. Prior to joining MediaMath she was the VP of Product and Strategy at Datalogix (acquired by Oracle in April 2015).

At Datalogix she was responsible for developing data strategies for targeting and measurement across all digital channels including display, social and mobile. Prior to Datalogix, she led the Strategic Services team at Responsys for six years. She and her team worked with clients to improve email ROI through data-driven strategies focused on growing both online and offline revenue. Prior to joining Responsys in 2006, Heather worked on the client side and oversaw the online marketing program for Petco Animal Supplies.

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