DMA: Data and Marketing Association
Consumer Help

Using Identity and Behavior to Optimize Audience and Add New Revenue to Your Bottom Line


Companies like Google and Facebook leverage their identity-based relationships for better targeting of ads and content. Using case studies, find out how to use your own first-party identity data to give advertisers better results and garner more revenue. Learn how to target the right message, to the right person, at the right time.

The session will cover:

  • Connecting all customer touch-points with your identity data
  • Identifying your audience on the web
  • Gaining new insight into online buys by appending third-party data to your database
  • Demonstrating unique value to your advertisers through Metrics That Matter
  • Dynamically targeting your audience based on who they are, and what their relationship is with your brand
  • Simplify reporting practices so advertisers get the whole picture



Joanne Persico


As President, Joanne is responsible for ONEcount's overall business strategy and day-to-day operations. She has more than 25 years of award-winning Internet, and magazine design. Joanne previously held the title of creative director for over nine years at high-tech publisher, CMP Media. She currently sits on the Digital Media Council and Audience Marketing Council of Connectiv, a division of The Software and Information Industry (SIIA). She served as Past Brand Extension Chair for American Business Media. She is a ten-time judge of the FOLIO: Ozzie Awards for Excellence in Magazine Design and judges the Web Marketing Associations' WebAwards. Ms. Persico is a past president of the National Association of Women Business Owners/Long Island Chapter. Ms. Persico has a Bachelor’s degree in Graphic Design from the New York Institute of Technology in Old Westbury, New York. She is frequently a guest speaker to media organizations and professional associations on effective use of a data management platform (DMP).

Sponsored by:

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    DMA members who sign-up for this webinar will automatically be included in the Data Community to stay informed of future calls.


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