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DMA: Data and Marketing Association
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Education Webinars

Dec 15
Webinar

Personalize or Die – The Art and Science of Relevance in Conversion

Customer experience today is almost universally poor – marketers target consumers by the million, blasting them with irrelevant emails, stalking them around the web with annoying ads, and when they ...

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date
12/15/2015
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Charles Nicholls Hybris Software & CEC SAP
12/15/2015
Nov 04
Webinar

4 Steps to Creating a Content Marketing Plan

Tips for Standing Out in the Digital Crowd Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors. But planning and generating q...

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date
November 4, 2015
11/04/2015
Oct 28
Webinar

5 Keys to Connecting with Real People

All marketing starts with knowing who you’re talking to. Before you can truly engage someone online, you’ll need to know if you’ve talked to them before (and if so, about what), and if they're a...

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date
October 28, 2015
10/28/2015
Jan 14
Webinar

Can B2C Companies Predict What Every Single Customer Will Buy and When? The Realities vs. Myths of Predictive Customer Analytics

Marketing’s most important job is to get people to buy your products or services. So what if you could wave a wand and suddenly know which of your customers were ready to buy and what they would buy...

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date
January 14, 2016
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Peter Moloney Loyalty Builders, Inc.
01/14/2016
Jan 25
Webinar

2016 Outlook: What to Expect in Direct & Digital Marketing

Let’s kick off the New Year by making sense of the major forces that have shaped the marketing industry in 2015 as well as forecasting their effects in 2016 and beyond. Join us for the razor-sharp p...

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date
January 25, 2016
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Bruce Beigel Winterberry Group
01/25/2016
Feb 17
Webinar

Making Better Data Investments in 2016

The GDMA and Winterberry Group will discuss highlights of the Global Review of Data-Driven Marketing and Advertising 2015 report, which surveyed 3,000 marketers from around the world on how they are u...

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date
February 17, 2016
02/17/2016
Mar 02
Webinar

Real Time at the Right Time: Driving Real-Time Connections with Offline and Online Data

In today’s world of bigger and faster data, marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. This purely real time mode of t...

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date
March 2, 2016
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Anders Ekman, DataMentors
03/02/2016
Mar 31
Webinar

State of the Industry: Customer Identification through Product Registration

Registria will present key findings and market trends related to customer identification through product registration from data collected over 5 years for 100+ brands. Product registration is the pri...

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date
3/31/16
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Alison Parr Registria
03/31/2016
Apr 21
Webinar

Turning Website Visitors into Actionable Marketing Leads

A basic premise of marketing is to turn prospects into qualified leads. In digital advertising, the corporate website is the nucleus of marketing campaigns, connecting to them via landing pages, blogs...

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date
April 21, 2016
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Ray Kingman Semcasting, Inc.
04/21/2016
May 05
Webinar

Automating the “Last Mile” to 1:1 Offers that Lift Revenue and Loyalty | Practical B2C Analytics to Personalize Recommendations to Each Customer

Marketing automation has delivered astonishing efficiencies in “how” and “when” companies reach their customers. So now we swamp customers with messages to the point they’ve become less effe...

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date
May 5, 2016
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Peter Moloney Loyalty Builders
05/05/2016
May 04
Webinar

25 Tips for Improving Inbox Delivery and Engagement

Driving conversions with email relies first on getting to the inbox and then prompting a recipient to engage. When 21% of legitimate emails worldwide never reach the inbox, the first hurdle is difficu...

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date
May 4, 2016
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April Mullen Selligent
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Kelly Hogan Return Path
05/04/2016
May 19
Webinar

Google Analytics: Overcoming Attribution Confusion Using Multichannel Funnels

Are you confused about how all of your marketing efforts impact your bottom line? You may know the source of the last interaction your leads or customers have before they finally convert – but are y...

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date
May 19, 2016
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Theo Bennett MoreVisibility
05/19/2016
Jun 16
Webinar

Marketing Technology in the Cloud

As marketing technology landscape continues to evolve and grow, organizations are struggling to continually incorporate the latest and most effective techniques into their approach. Finding ways to l...

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date
June 16, 2016
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Craig Howard Merkle
06/16/2016
Sep 22
Webinar

Maximizing the Value of Data-Driven Publishing

We live in a world shaped by online and mobile communications. Does this mean that print publishing is dead or dying? Or is print publishing emerging as an important component of a multichannel marke...

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date
September 22, 2016
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Jonathan Dropiewski priint Americas
09/22/2016
Sep 29
Webinar

Optimizing for Mobile & the Future of Organic Search

More than half of all queries in Google take place on mobile devices. Is your business ready to rank organically for and service an increasingly on-the-go audience? In this results-oriented webinar, w...

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date
September 29, 2016
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Matt Crowley MoreVisibility
09/29/2016
Oct 27
Webinar

Content Marketing: What to trust. What to question.

As content becomes the strategy du jour for brands to engage consumers, the flood gates have opened. Webinars (like this one), white papers, videos, infographics and quizzes proliferate, dangling info...

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date
October 27, 2016
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Neil Feinstein, MS St. John’s University
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Michael Rizzo, MS Assistant Professor
10/27/2016
Dec 09
Webinar

Agile Measurement for Agile Marketing

Content creation is becoming more agile. Customer communications are becoming more agile. Marketing execution is becoming more agile. It's time for marketing measurement to become more agile, too. Man...

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date
December 9, 2016
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David Schmitt Beckon, Inc.
12/09/2016
Oct 27
Webinar

The Data-Centric Organization: Transforming for the Next Generation of Audience Marketing

In recent decades, advertising and marketing have undergone a number of transformative shifts. Underlying the change has been a common theme: the growing role of data. But while data has proliferated ...

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date
October 27, 2016
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Jonathan Margulies Winterberry Group
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Patrick Dolan IAB
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Neil O'Keefe DMA
10/27/2016
Dec 06
Webinar

TRUTHS and LIES: A Look Into Identity-Based Marketing and How to Close the Expectations Gap in the Buy-Sell Equation

At a time when mobile device usage is outpacing traditional computing, it is no surprise that consumers are demanding seamless cross-device marketing and media experiences. Advertisers and content com...

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date
December 6, 2016
12/06/2016
Jan 17
Webinar

A Roadmap to “Omnichannel” Activation

Today, the practice of omnichannel is coming of age. Driven in large part by the proliferation of customer data and the emergence of powerful new marketing technologies (and helped along by the learni...

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date
January 17, 2017
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Jonathan Margulies Winterberry Group
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Neil O’Keefe DMA
01/17/2017
Dec 16
Webinar

Do This Not That: Email Best Practices that Drive Results

This fast-paced webinar – from one of &THEN 2016’s top-rated sessions – explores what offers gain customers, what techniques are proven to work, and what is driving strong direct marketing resul...

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date
December 16, 2016
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Jay Schwedelson Worldata
12/16/2016
Jan 31
Webinar

Why CMOs Must Deliver on Multichannel Communications: Omnichannel, Multichannel and Cross-channel Defined

The days when customers did business through a single channel are long gone. Yet, many companies are still struggling to find the right customer communications strategy. When it comes to customer enga...

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date
January 31, 2017
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Arianna Valentini GMC Software Technology
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Rich Lloyd GMC Software
01/31/2017
Feb 24
Webinar

Do This Not That: Email Best Practices that Drive Results

Join us on February 24th, for the second installment of 2016’s top email webinar from DMA Education. This fast-paced webinar – from one of &THEN 2016’s top-rated sessions – explores what offer...

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date
February 24, 2017
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Jay Schwedelson Worldata
02/24/2017
Apr 05
Webinar

Do This Not That: Email Best Practices that Drive Results

Join us on April 5th, for the third installment of 2016’s top email webinar from DMA Education. This fast-paced webinar explores what offers gain customers, what techniques are proven to work, and w...

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date
April 5, 2017
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Jay Schwedelson Worldata
04/05/2017
Apr 20
Webinar

Direct Mail: What Consumers Want

Here’s the truth about direct mail: It’s not dying, it’s just changing. Marketers of all sizes are coming to the realization that direct mail delivers. It’s an integral part of the overall mar...

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date
April 20, 2017
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Neil O’Keefe Data & Marketing Association
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Adara Bowen American Marketing Association
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Barb Pellow Keypoint Intelligence-InfoTrends
04/20/2017
May 11
Webinar

The Cost of Returns in Ecommerce and How to Reduce Them

Ecommerce returns represent significant costs for eTailers. In this brief but data-packed webinar, you will learn what the impact is on your business and how easy it is to take control of the problem ...

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date
May 11, 2017
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Rolf Gehrung Accuzip
05/11/2017
May 15
Webinar

Do This Not That: Email Best Practices that Drive Results

Join us on May 15th, for this installment of the top email webinar from DMA Education. This fast-paced webinar explores what offers gain customers, what techniques are proven to work, and what is driv...

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date
May 15, 2017
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Jay Schwedelson Worldata
05/15/2017
Jun 15
Webinar

How Artificial Intelligence is Powering Marketing and the Consumer Identity Data it Needs to Succeed

Artificial Intelligence – AI -- is suddenly everywhere in the marketing ecosystem. All for good reason: AI significantly advances the potential of automated marketing. It promises more accurate segm...

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date
June 15, 2017
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John Barnes Infutor
06/15/2017
Jul 20
Webinar

The MMM Playbook: Leading and Managing a Marketing Mix Modeling Project

Marketing Mix Modeling (MMM) decomposes sales into two main components: baseline sales (from factors like seasonality, brand awareness and brand loyalty), and incremental sales influenced by online an...

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date
July 20, 2017
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Tapan Khopkar
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Jim Griffin Cartesian Consulting
07/20/2017
Jul 18
Webinar

Consumer Identity and Its Impact on your Omnichannel Strategy

Why does the foundational identity of a consumer mean so much to today’s top brands, and how does this impact omnichannel marketing efforts? In order for marketers to achieve the one-to-moment onmic...

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date
July 18, 2017
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Mary Jo Yafchak Infutor
07/18/2017
Aug 24
Webinar

The Cost of Returns in Ecommerce and How to Reduce Them

Ecommerce returns represent significant costs for eTailers. In this brief but data-packed webinar, you will learn what the impact is on your business and how easy it is to take control of the problem ...

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date
August 24, 2017
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Rolf Gehrung Accuzip
08/24/2017
Jul 24
Webinar

Data 101: What All Marketers Need to Know

Data is foundational to the success of your marketing efforts. Data is everywhere these days and it’s likely, as a marketer, that you do – or will – use it regularly. But what do you do if you...

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date
July 24, 2017
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Joni Castorino Oracle Data Cloud
07/24/2017
Aug 01
Webinar

Q2 2017 Digital Marketing Report

Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchma...

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date
August 1, 2017
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Mark Ballard Merkle
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Andy Taylor Merkle
08/01/2017
Aug 21
Webinar

CPG Brand Loyalty is Dead

Did you know that only 50% of CPG buyers remain loyal to a given brand? And from there, it declines to an even lower percentage after those “loyalists” are bucketed into high/medium/low purchaser ...

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date
August 21, 2017
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Mike Merna Oracle Data Cloud
08/21/2017

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