DMA: Data and Marketing Association
Consumer Help

2016 Outlook: What to Expect in Direct & Digital Marketing


Let’s kick off the New Year by making sense of the major forces that have shaped the marketing industry in 2015 as well as forecasting their effects in 2016 and beyond. Join us for the razor-sharp predictions of the Bruce A. Biegel, DMA Board Member, Senior Managing Director of the Winterberry Group and Petsky Prunier advisor.

Take a look at last year's presentation!


Bruce Beigel

Senior Managing Director
Winterberry Group

As Winterberry Group’s senior managing director, Bruce Biegel leads the firm’s consulting practice and establishes its strategic and operational agenda. A seasoned executive with more than 25 years of hands-on experience in building businesses from the ground up, his diverse responsibilities have included strategic and business planning, financing, global multichannel marketing, technology development and support, legal coordination and financial management.

At Winterberry Group, Mr. Biegel has led more than 180 engagements over the past ten years, serving a wide range of marketers, agencies, direct and digital marketing service providers and many of the private equity firms who invest in the sector. Among others, these include assignments for Acxiom Corporation, arvato Services / Bertelsmann AG), eCircle (now Teradata), Capital One Financial Corp., Citi, Epsilon, Facebook, Hewlett-Packard Co., Meredith, KRG Capital, KKR, Olson and Time Inc., Transcontinental Inc. and Yahoo!

A DMCNY Silver Apple and Mal Dunn Leader’s award winner, he currently serves as a member of the Direct Marketing Association's board of directors, and leads the education advisory committee on direct and digital marketing executive committee, on the DMA's Marketing Technology Council and as co-chairman of the annual Innovation Awards. Mr. Biegel is a frequent, in-demand speaker at major marketing industry conferences and symposia; recent public speaking engagements include those of the Direct Marketing Club of New York, DMA (including its Annual, Catalog, DM Days and Leaders conferences), the Institute of Direct Marketing (IDM), the IAB and The 4As—as well as events tailored to the direct mail, print production and digital media segments of the industry.

In addition to his role at Winterberry Group, Mr. Biegel serves as a senior advisor to its affiliated investment bank, Petsky Prunier LLC. He also serves on the board of directors of V12 Group Inc. and Zipscene LLC as well on the advisory boards of five additional emerging data and marketing technology companies.

Prior to joining Winterberry Group in 2002, Mr. Biegel served as a director and CFO of IMXI, owner of ThinkDirectMarketing, where he was president, chief operating officer and co-founder. Earlier, Mr. Biegel served as a consultant to leading Web services integrator iXL Holdings as part of its iXL Ventures group. From the late 1980s through mid 1990s he served as director and executive vice president, sales and marketing, at VideoFax Systems, a marketing technology company he co-founded that focused on place-based media. He began his career at Kidder Peabody as manager of international telecommunications.

Mr. Biegel received a B.A. in history and international relations from the University of Pennsylvania with corresponding coursework at the Wharton School in management and marketing.

Course Pricing

  • dollar Member - $0.00
  • dollar Non-Member - $99.00
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What You'll Learn

  • checkmark Recap of major events of 2015—Adoption, Integration and the Consolidation in the World of Audience Marketing
  • checkmark Forecasts of 2016 - spending on direct mail, digital display media, email, social and mobile as well as the current outlook for traditional media (TV, Newspaper, Radio and Magazine) with some insight into financial services
  • checkmark Macro Trends that will drive the media mix including thoughts on developments in programmatic buying, audience management and DMPs, cross-platform buying and targeting and management.


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