DMA: Data and Marketing Association
Consumer Help

25 Tips for Improving Inbox Delivery and Engagement


Driving conversions with email relies first on getting to the inbox and then prompting a recipient to engage. When 21% of legitimate emails worldwide never reach the inbox, the first hurdle is difficult enough. But once there, marketers need to maximize their chances of getting noticed.

Join email experts from Selligent and Return Path, as they cover 25 tips for helping email marketers improve deliverability and engagement in the inbox. Hear the latest trends, tactics, and ISP considerations for inbox placement, and then learn proven strategies for getting customers to notice – and even look for – your messages in the inbox.


April Mullen

Senior Marketing Strategist

April Mullen
Senior Marketing Strategist, Selligent

April Mullen is an experienced digital marketing strategist with proven success in email and cross-channel strategies for companies in financial services, e-commerce/retail and consumer packaged goods. As one of Selligent’s senior marketing strategists, April helps clients reach revenue and engagement goals through applying contextual marketing strategies across the customer journey. April has contributed to industry publications and is an experienced conference speaker. She currently serves as an advisory board member and adjunct professor in the Digital Media Marketing Program at the University of Missouri--St. Louis. April received her undergraduate degree from the University of Missouri--St. Louis and her MBA from Lindenwood University.


Kelly Hogan

Technical Account Director
Return Path

Kelly Hogan is a Technical Account Director at Return Path, where she counsels on best practices, reputation management and email optimization for senders. Kelly revels in data analysis and creative problem solving to build an understanding of root cause. She leverages this passion with 10 years of marketing experience to build custom, result-oriented marketing strategies as means to instigate email nirvana for premier marketers. Connect with her on LinkedIn.

What You'll Learn

  • checkmark The latest trends in email deliverability
  • checkmark Tips for managing sender reputation, spam complaints and blacklists
  • checkmark Consumer-first strategies for fostering loyalty and engagement

Course Duration

  • 60 min.

Sponsored by:

  • Selligent_logo_blue-(2)



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