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DMA: Data and Marketing Association
Consumer Help

5 Keys to Connecting with Real People

Overview

All marketing starts with knowing who you’re talking to. Before you can truly engage someone online, you’ll need to know if you’ve talked to them before (and if so, about what), and if they're already your customer. The success of your message depends on that. But accurately recognizing and reaching consumers, at the person level and within the privacy guidelines, is also today’s toughest marketing challenge.

This webinar will lead you through the industry’s most effective process of attaining one view of millions of consumers, across all of their channels and devices, so you can speak to them with confidence.

What You'll Learn

  • checkmark Understand the danger of depending on a combined DMP/DSP/onboarder solution
  • checkmark Expand your view of consumer actions, both online and off
  • checkmark Combat cookie decay and the increase in devices
  • checkmark Link not just a lot of data, but the right data, to make a strong match
  • checkmark Maintain the chain of custody, so you’re not losing connections you’ve worked so hard to build
  • checkmark Put consumer privacy at the forefront without missing a beat on your match

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