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DMA: Data and Marketing Association
Consumer Help

Achieving Identity Resolution: How to Manage Your Own Identity Graph

Overview

The movement toward marketing departments owning the customer experience is driving many companies to manage their own master Identity Graph to drive the true omnichannel experience. As more enterprises move toward building an internal identity graph, there are critical decisions and key considerations needed. But what truly is identity resolution and an Identity Graph? Before you set out to manage your own, we'll address the key questions and considerations needed to ensure a successful project that will be the core, foundational driver of future success.

Speaker(s)

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Jim Caccia

VP Data Engineering & BI
Infutor Data Solutions

Jim Caccia is the Vice President of Data Engineering and BI at Infutor Inc. where he oversees their data management systems. His team’s focus over the last year has been building out their Identity Graph capabilities in the cloud. Over the last 20 years, he worked in several leadership and technical roles at US Foods, US Cellular, Experian and OfficeMax where he was part of the team that won the Gartner CRM excellence award. Jim has a Masters in Information Systems from Roosevelt University and a B.S. from Northern Illinois University in Public Administration and Economics.

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Cory Davis

Sales Director
Infutor Data Solutions

As the leader of the MarTech/AdTech Practice Area at Infutor Data Solutions, Cory Davis leads new business development and partners with the Infutor marketing & product teams in facilitating growth of the industry vertical. Cory guides strategy and go to market plans across this newly developed area of focus for Infutor. Cory works with senior leaders from some of the most innovative Marketing Technology and Advertising Technology businesses in the country by supporting their efforts to improve their platform or application with data-driven marketing capabilities.

Sponsored by:

What You'll Learn

  • checkmark What a true Identity Graph is and how it drives identity resolution
  • checkmark Key enterprise functions that will benefit from an Identity Graph
  • checkmark The 4 key aspects of an Identity Graph?
  • checkmark The role of 1st, 2nd, and 3rd party data
  • checkmark Tactical areas for optimizing Identity Graph accuracy including data ingestion, standardization, linking (and unlinking), verification, and security

Follow along on twitter:

  • #DMAWebinar

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