Joni is Senior Manager of Partner Solutions at Oracle Data Cloud. A communications graduate of Ithaca College in New York, the call of the Wild West brought Joni to Denver soon after graduation. She spent 15 years of her career working for independent companies, advertising agencies, digital firms and data companies. From that extensive experience, Joni learned how to work on the big picture: branding and identity, marketing plans, public relations, client acquisition and retention. She spent the latter years of her career in the digital space finding her way into data-driven marketing, helping clients and customers avoid wasting valuable advertising dollars on campaigns and finding more successful ways to reach your target market.