Are you confused about how all of your marketing efforts impact your bottom line? You may know the source of the last interaction your leads or customers have before they finally convert – but are you equally clear on the path they took, and potential multiple site visits they made, before they finally converted? Understanding what channels may have been involved in the conversion process, how much time passed between the initial interaction and the conversion, and the different routes taken before a conversion occurred are very important. Multichannel Funnels reports in Google Analytics answers these questions by showing how all marketing channels work together to create sales and conversions. Examining the Multichannel Funnels reports will allow you to better understand your customers’ complete journey and make better marketing decisions, as a result.
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Theo Bennett has been with MoreVisibility since 2006. Theo leverages web intelligence to help maximize search and display advertising in multiple channels for clients in many verticals. He has over 11 years of experience in SEO, SEM, e-mail and Analytics. Theo is a Microsoft AdCenter Certified Professional, Google AdWords Professional and holds the Google Analytics Individual Qualification. In addition, he has presented extensively on leveraging Google Analytics, Google AdWords and best practices for both platforms. Theo earned an AAS in Avionic Systems Technology from the Community College of the Air Force.