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DMA: Data and Marketing Association
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The Key To Success for Content Marketing Teams? Become Agile!

It is highly recommended that you register for both parts of this webinar series. Don't worry, if you can't make both times, register anyway and we'll send you the on-demand recording that you can watch when you have time!

DATE
TIME
LOCATION
December 12, 2017
1:00pm - 2:00pm EST
Online
Register
December 19, 2017
1:00pm - 2:00pm EST
Online
Register

Overview

At the center of every effective Marketing team is a content owner who understands the business, the audience, and the team. But Content Marketing is becoming harder, and marketers struggle to rise above the noise with better quality content. The key to success (and maintaining sanity) as a Marketer in today’s world is to become Agile, and quickly.

In this two-part webinar series, Jeff Julian, Chief Executive Officer of Squared Digital, will take us through the daily challenges faced by a content owner and provide steps you can take to ensure your team has the information they need to succeed. If you are part of a marketing content team, or a content owner yourself, you will walk away with some actionable advice and tools to help you make the switch to Agile, and make your life easier!

You will walk away with:

  • Actionable advice that will allow you to work smarter, not harder & get more done
  • A new set of tools for monitoring strategy & organizing the development of content
  • Information about how to develop high-performing content at a pace that is sustainable over a long period of time

Speaker(s)

headshot

Jeff Julian

CEO
Squared Digital

Jeff Julian is the Chief Executive Officer for Squared Digital, a digital agency based in Kansas City, and Co-founder of EnterpriseMarketer.com. Jeff has been helping companies, such as Microsoft, develop content strategies for over ten years after he launched one of the largest blogging communities, Geekswithblogs.net. He has been a web developer since 1994, a best-selling author of a book on content management system development, and a Microsoft Most Valuable Professional in XML and SharePoint. Jeff has recently finished a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

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Matt Dion

CEO
Mintent

Matt is the CEO of Mintent, a content marketing automation software company. With a career spanning 20+ years, Matt is a consummate thought leader in the areas of digital marketing, content marketing strategy, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age. Matt is also a highly sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.

Sponsored by:

  • Mintent Logo

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