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DMA: Data and Marketing Association
Consumer Help

Make Your Marketing Spend Work Harder: Closing the Loop for Accelerated Performance

Overview

Lead generators and brands spend an inordinate amount of money trying to maximize inbound and outbound scale with pinpoint accuracy, but often don't tie together the outbound targeting intelligence they utilize when consumers raise their hands.

Together, Infutor's Chief Marketing Officer, Dave Dague and, Forrester Analyst, Fatemeh Khatibloo will discuss how to merge your outbound targeting intelligence to inbound responses to create a seamless path to purchase, while gaining multi-channel attribution.

Speaker(s)

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David Dague

Chief Marketing Officer
Infutor Data Solutions

As Chief Marketing Officer, Dave oversees Infutor’s marketing organization, driving the strategy for the Infutor brand and market positioning, and the execution of the company’s integrated marketing initiatives. A 25-year veteran of the Information Services and Analytics industry, Dave brings significant expertise in cross-channel consumer identification, verification, and marketing solutions to the advertising, financial services, retail, telecommunications and other industries.

Previously, Dave served as CMO for Gravy Analytics, Gannett-backed mobile, location based behavioral insights company. Prior to Gravy Analytics, Dave served as CMO for Neustar and prior to that, he served as CMO for TargusInfo, which was purchased by Neustar in 2011. Dave has also served as an adjunct professor of Marketing and Sales Management at the undergraduate level. https://www.linkedin.com/in/david-dague-08603b1/

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Fatemeh Khatibloo

Guest Speaker, Principal Analyst Serving B2C Marketing Professionals
Forrester

Fatemeh focuses on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Her seminal research on personal identity management (PIDM) describes how consumers will soon manage the sharing of their personal data with each other and with businesses. Her report "Adaptive Intelligence" further defines a framework for privacy-compliant data sharing between organizations to gain insight, reduce risk, and increase profitability.

Fatemeh's research has featured in The New York Times, The Wall Street Journal, AllThingsD, CNBC, and AdAge. She has contributed to the Harvard Business Review and Financial Times; provided commentary on NPR and the BBC; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She is a frequent speaker at global industry and client events, including Mobile World Congress, CES, SxSW, DMA &Then, and AdWeek. https://www.linkedin.com/in/fkhatibloo/

What You'll Learn

  • checkmark Best practices of outbound marketing spend and effort to reach the largest, most relevant audience with personalized engagements
  • checkmark How to capitalize on consumer identity and added intelligence to enhance consumer profiles for expanded omnichannel reach
  • checkmark How brands need to recognize inbound consumers after the massive outbound effort to create a loop of consistent, compelling, and personalized engagement
  • checkmark How to further optimize outbound campaigns from analysis of inbound engagements
  • checkmark Understanding the complete path for each consumer: outbound marketing, inbound engagement, and attribution

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