DMA: Data and Marketing Association
Consumer Help

The Modern Intelligence Team: Delivering Insights at Scale


Heavy demand for reporting by line-of-business management makes it difficult for centralized analytics teams to move from descriptive to predictive and eventually prescriptive insight generation for marketing engagement. A new approach to your analytics practice – becoming a modern intelligence team – will enable you to scale insight discovery and delivery.

Key Takeaways:

  • The market dynamics necessitating a shift to modern intelligence teams
  • How to navigate bureaucratic roadblocks in line-of-business insight delivery
  • Where and when to partner with your IT organization in the hierarchy of data tasks

Compelling experiences are how today’s customer determines whether or not to engage with your brand, and the effective use of data and analytics is the basis for discovering valuable insights that can be leveraged for relevant and personalized customer experiences in moments that matter. Join us to learn how your team can be set-up for success.



Nate Smith

Senior Manager, Product Marketing,
Adobe Analytics Cloud

Nate Smith is a senior product marketing manager for Adobe Analytics Cloud, part of the Adobe Experience Cloud. In his role, Nate oversees strategic marketing for Adobe Analytics and ensures the success of ongoing product releases. He has been involved in digital marketing for the past thirteen years and holds a BS in Information Systems and an MBA from Brigham Young University.

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