DMA: Data and Marketing Association
Consumer Help

New Rules of Engagement: Mastering the World of Data with DMPs

February 20, 2018
1:00pm - 2:00pm EST


As the digital marketing landscape evolves, device fragmentation and always-on connectivity create rich, new opportunities involving data. Most marketers are aware that first-party data can be powerful fuel to drive the most profitable digital marketing strategies. But the amount of first-party data – and the audiences that organizations can reach with it – are finite. To expand the pool of potential buyers, marketers need to augment their first-party data assets with third-party data.

To do this, marketers are implanting data management platforms (DMPs). Through a centralized DMP, this potent concoction of first- and third-party data delivers a one-two marketing punch that gives a panoramic view into the interests, preferences, affinities and behaviors of customers and prospects alike.

Tune into this session to learn all about how DMPs effectively help marketers:

  • Attract new customers and retain existing customers in a highly targeted manner at scale
  • Drive more revenue out of digital marketing efforts
  • Understand where and how to optimize media



Joe Zito

Vice President & GM Oracle DMP
Oracle Data Cloud

Joe is Vice President and General Manager of DMP Strategy and Retail & Restaurants at Oracle Data Cloud. He manages the Oracle DMP business as well as the retail business unit that was formerly Datalogix, the leader at connecting offline consumer spending to digital marketing and acquired by Oracle Data Cloud in 2015. As General Manager, he is responsible for overarching strategy, product, marketing, sales, client services, retail data partnerships and all engagement with the retail industry encompassing data and analytics. Joe enjoys helping marketers, their agencies and other partners solve complex challenges with sophisticated solutions to make things simple. Joe spent the last 15 years working with digital and CRM strategies, most recently with the Cross-Channel Marketing team at Experian Marketing Services. He currently resides in New York City with his wife and two children.

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