DMA: Data and Marketing Association
Consumer Help

Optimizing Your Website User Experience (UX): Making Calculated Improvements


Optimizing a website can be overwhelming, sometimes resulting in feeling like you need to scrap the whole thing and start over. But, with the right approach, you can strategically identify the most critical components of web UX and maximize those for your own audience – removing the sense of overwhelm and creating a pathway to success. In this webinar, we’ll give you a framework for optimizing your website, using industry-leading case studies. We’ll start with just one page of your site, show you how to make improvements, and measure those improvements, and then carry what you’ve learned to other pages of your website.

Some of the topics we’ll cover are:

  • What’s the difference between UX and UI?
  • Why optimize? What does it mean?
  • Choosing the most valuable page to optimize using data.
  • Heatmapping.
  • How to form a hypothesis from a heatmap.
  • Do you need A/B Testing?
  • Measuring your results.



Ben LeDonni

CEO & Founder
Creative MMS

Ever hear of "Kaizen"? It's the Japanese business philosophy of continuous improvement around working practices and efficiency. Ben embodies this philosophy by seeking out, recommending, and applying the latest trends in the ever-evolving digital marketing landscape. When he's not strategizing for a client or leading his team to new heights, he's out in his garden, adventuring with his 3 kids or enjoying a sunset with his beautiful wife.


Kyle Aikens

Creative Director
Creative MMS

Kyle is a 10+ year industry veteran who leads our design team as Creative Director. His passion for digital started in grade school when he programmed his first website. He is an ambitious designer & developer focused on delivering high-quality visual and technical solutions, who has always been fascinated with applying logic to art. When he’s not handcrafting user experiences, he’s watching football, playing Frisbee golf, playing video games or spending quality time with his loving wife & daughter.

Brought to you by:

  • Creative MMS Logo


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