DMA: Data and Marketing Association
Consumer Help

How Poor Data is Hurting Your Customer’s Experience and How to Make the Pain Go Away


Today’s organizations often rely on complex mixes of scattered data and isolated, single purpose systems – bits and pieces of the complete customer picture are scattered across channels and systems.

However, using data to create a personalized customer experience has been referred to as a “holy grail,” while data quality / management issues are consistently cited as one of the top issues holding back improved customer experience. Without an accurate view of the customer, organizations will struggle to tailor communication, respond to customer needs quickly, and ultimately optimize the customer’s experience.

This session will help you understand how to put data at the center of your customer communication or marketing technology ecosystem to fully leverage data as a strategic business asset.

  • Learn how data impacts your customer experience
  • Learn the steps to overcome the challenges of poor data and establish a solid data foundation for your business
  • Learn what data solutions you can use to make the pain go away and improve your customer experience



Corrie Brague

Director of Product Marketing Management

Corrie Brague is the Director of Product Marketing Management for Quadient. She leads the product marketing management team and helps to drive the direction of both Mailing and Data Quality solutions based on customer and market insight. Corrie has over 19 years of experience in data quality and mail automation software solutions. Prior to joining Quadient, Corrie worked at Firstlogic, Business Objects and SAP in various roles, including software engineering, development management, program management, and product management. Corrie has co-authored two books on Enterprise Information Management, contributing expertise in Data Quality, ETL, and Information Governance.

Sponsored by:

  • Quadient Logo

    Follow along on Twitter at #DMAWebinar #QuadientDQ

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