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DMA: Data and Marketing Association
Consumer Help

Real Time at the Right Time: Driving Real-Time Connections with Offline and Online Data

Overview

In today’s world of bigger and faster data, marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. This purely real time mode of thought has shifted into that of right time marketing, a strategy which blends real-time data insights with a consumer’s offline and online identities to drive the most optimally timed contact.
In this webinar, DataMentors explains the principles behind using an integrated suite of data products, marketing technologies, and analytics to target the right person, at the right moment, and through the right channel.

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Anders Ekman,

President
DataMentors

Anders serves as President of DataMentors. Previously, Anders was Executive Vice President of MRM Worldwide, serving as Eastern Region head and Chief Growth Officer. While at MRM, Anders drove the company’s evolution by bringing data-driven innovation to clients such as the US Army, MasterCard and Kohl’s. Anders has also served as a Senior Vice President at Digitas, building CRM infrastructure and marketing success for the firm’s largest clients, including GM and AT&T Wireless.

What You'll Learn

  • checkmark Target the right consumers by blending 1st party data with rich 3rd party data assets for finely tuned audience identification.
  • checkmark Identify and track both offline and online consumer behaviors indicating purchase intent for targeted messaging through the right mix of multichannel engagement.
  • checkmark Utilize real-time mobile and social insight with offline identity data to disrupt and influence decision making at key moments of purchase intent.

Sponsor:

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