DMA: Data and Marketing Association
Consumer Help

How Real World, Real Time Data is Transforming Marketing as we Know it

April 4, 2018
1:00pm - 2:00pm EST


Join Pitney Bowes data experts for this informative webinar on how location context data can transform your marketing tactics and drive real results. From physical to digital to mobile, specific data sets can enable marketers to:

  • Locate your best targets
  • Understand their demographics and lifestyle
  • Link their physical address to their digital address

Rob Minaglia, Vice President OEM and Andy Bell, Director Global Data Product Management will discuss how you can leverage location context data to add precision and accuracy to:

  • Audience creation - marry customer location data to discern behavior – with global coverage for 110M Places, 220,000 neighborhoods & 3000 brands.
  • Customer profiling - enrich customer profiles by matching location to attributes and improve match rates, accuracy & precision of customer data.
  • Hyper-local targeting with location filters & geofencing - “Snap” location signals to places for in the moment Ads & insights and utilize “Search and Display” near me
  • Affinity marketing - Assess opportunities for affinity marketing

Hear from your peers about their use of data for improving audience creation, increasing lift from mobile or digital campaigns, and cultivating geo-targeting.



Andy Bell

Director of Global Data Product Management
Pitney Bowes Software

Andy Bell is Director of Global Data Product Management at Pitney Bowes Software, responsible for the global location data portfolio. Andy has accumulated a wealth of experience over 25 years in data and analytics, leading teams involved in retail location analysis, product development, data science and GIS. He has previously worked for GlaxoSmithKline, BellHanson, GMAP and CallCredit instigating a number of innovative data developments including the development of an International suite of geodemographic consumer classifications which now covers 37 countries. Andy is currently driving the location data strategy for Pitney Bowes identifying and developing new and innovative data products to meet new and exciting client demands.


Rob Minaglia

Software Vice President of OEM Sales
Pitney Bowes Software

As Pitney Bowes Software Vice President of OEM Sales, Minaglia’s charter is to enrich software, mobile, SaaS and cloud platforms with Pitney Bowes’ location intelligence and data quality portfolio. His role is to help clients improve and personalize their customers’ experience, and increase revenues by differentiating their offerings and serving new markets.

Prior to joining Pitney Bowes in 2015 (see Linked In profile), Minaglia worked with both public and private technology companies in sales, strategy and channel development roles.

Minaglia has a Bachelor of Science in Electrical Engineering from Rutgers University, and an MBA from the Stern School of Business at New York University. He resides with his wife and family in Connecticut.

Sponsored by:


Login To Your Account