DMA: Data and Marketing Association
Consumer Help

Remarketing Best Practices


As the amounts of customer data, devices, and potential brand touchpoints increase, marketers can gain an edge by integrating their approach to data, content design, and cross-channel delivery.

Most marketers know that abandoned shopping cart emails, for example, regularly achieve 50%+ open rates. However, Jose Cebrian, SVP Digital Messaging at Merkle, will discuss triggers can be applied far beyond the abandoned shopping cart.

You’ll learn about the importance of:

  • Right-time remarketing
  • Connecting your email, cross-channel campaign and digital analytics solutions
  • This conversation will cover best practices and examples of how brands successfully automate responses to online behavior and deliver timely, contextually relevant messages across channels.



Jose Cebrian

SVP Digital Messaging

Jose is the SVP Digital Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile. Prior to Acxiom, Jose held roles as a Marketing Director in Gartner’s Strategic Sourcing practice, an Engagement Manager at Q2 Technologies, and an Account Director at Agency.com. He graduated from Middlebury College where he majored in International Politics and Economics, and holds an MBA from the University of Connecticut where he focused on Finance and Marketing. Jose is a contributor to the 2009 book Reinventing Interactive and Direct Marketing by Stan Rapp

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