DMA: Data and Marketing Association
Consumer Help

‘Tis the Season: Maximize Your Ad Spend with Accurate Audience Development


We wish you a merry ad campaign
We wish you a merry ad campaign
We wish you a merry ad campaign and increased ROI

Who are you targeting in your ad campaigns this holiday season? According to Google, 80% of shoppers expect to complete their holiday shopping in late November onward, which means that it’s the perfect time to make sure your ads are as targeted as they can be. This webinar will walk you through new and exciting ways to make sure you are engaging real buyers with proven intent to spend in your category. Make the most of your ad spend this holiday season.

You’ll discover:

  • How to target ready to spend buyers in your category
  • What tools are available to build hyper-personalized ad campaigns
  • What you need to drive higher ROI
  • Real-world examples of applying audience development to your campaigns



Kristy LaPlante

Director of Solutions Architecture

Kristy LaPlante has spent 15 years advising the world’s most notable consumer brands in growth marketing and digital transformation. As Director of Solutions Architecture at FullContact, Kristy provides thought leadership and solution design to brands via profile data and insights. She has served as solutions director at Oracle’s Data Cloud and as a strategy director for Merkle, a DAN agency focused on data-driven business performance. She holds a B.S. in Communications from Ithaca College, and an M.B.A and M.S. in Marketing from the University of Colorado. She was named to LuxuryDaily Magazine’s “Top 25 Women to Watch” list and resides in Denver.


Mike Gingell

Ultimate Data Division

Mike is President of Ultimate Data, a division of Wiland, Inc. and oversees the sale of non-cooperative database products across all markets, the development of co-created marketing audiences via audience partners, the overall management of the Automotive, Financial Services, and Consumer Packaged Goods (CPG) industries, and the development of digital newsletters and the direct-to-consumer data aggregation businesses. Mike has over 20 years of experience in the information industry, holding general management and sales roles on the leadership teams at R.L. Polk & Co. and IHS Automotive, as well as leading global product management organizations and North American sales and marketing teams. In addition to his focus on the company’s data products and partnerships, Mike brings a wealth of expertise in strategic planning, operations management, brand management, and leadership development. Mike received his undergraduate degree from Oakland University and his MBA from Wayne State University.

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