Mike is President of Ultimate Data, a division of Wiland, Inc. and oversees the sale of non-cooperative database products across all markets, the development of co-created marketing audiences via audience partners, the overall management of the Automotive, Financial Services, and Consumer Packaged Goods (CPG) industries, and the development of digital newsletters and the direct-to-consumer data aggregation businesses. Mike has over 20 years of experience in the information industry, holding general management and sales roles on the leadership teams at R.L. Polk & Co. and IHS Automotive, as well as leading global product management organizations and North American sales and marketing teams. In addition to his focus on the company’s data products and partnerships, Mike brings a wealth of expertise in strategic planning, operations management, brand management, and leadership development. Mike received his undergraduate degree from Oakland University and his MBA from Wayne State University.