DMA: Data and Marketing Association
Consumer Help

TRUTHS and LIES: A Look Into Identity-Based Marketing and How to Close the Expectations Gap in the Buy-Sell Equation


At a time when mobile device usage is outpacing traditional computing, it is no surprise that consumers are demanding seamless cross-device marketing and media experiences. Advertisers and content companies are embracing cross-device to drive fully-connected, cost-efficient marketing plans and media execution. But while identity technology is high on the list of what buyers want to buy and sellers want to sell, the gap between expectations and reality has created unnecessary friction in the marketplace. Join this engaging webinar where you’ll take-away three important lessons about cross-device identity-based marketing and media:

  1. Why identity-based marketing and media is critically important in engaging today’s multi-device connected consumer.
  2. What the key terms really mean.
  3. Where the promise and the reality aren’t quite in sync, but should be.

Most importantly, you’ll walk away armed with what buyers need to understand to buy with confidence, and the disclosures both sides of the transaction need to articulate to reduce the gap between cross-device promise and reality.

Join us for this one-hour online video debate and discussion with the experts, and walk away with the tools to make identity-based marketing and media successful in your organization.

Brought to you by:

  • xdid-block-logo-2


  • David_Kohl
    David Kohl
    CEO of Morgan Digital Ventures
    Jeff Smith
    CMO of LiveRamp
    Josh Blacksmith
    SVP, Group Management Director at FCB Chicago

    Join us on Twitter during the webinar at #crossdevice and #DMAWebinar


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