DMA: Data and Marketing Association
Consumer Help

Turning Website Visitors into Actionable Marketing Leads


A basic premise of marketing is to turn prospects into qualified leads. In digital advertising, the corporate website is the nucleus of marketing campaigns, connecting to them via landing pages, blogs, contact forms, and more. The problem with online attribution is that existing tools lack the ability to tie the prospects’ online footprint to actionable marketing data.
Tools like Google Analytics do a great job of measuring volume of traffic and pages of interest on a site, but they do little to inform the organization of who those users are and do not provide a clear path to connect with them after they leave the site. Join Ray Kingman in this session to get an understanding of how the Site Visitor Attribution (SVA) process can deliver a deep understanding of consumer demographics and business firmographics, and how that information can be turned into highly qualified and actionable marketing leads across multiple marketing channels.

DMA members and non-members who sign-up for this webinar will automatically be included in communication from the DMA and Speakers to stay informed of future calls.


Ray Kingman

Founder and CEO
Semcasting, Inc.

Ray Kingman has been at Semcasting, Inc. since its inception, leading the company in the development and commercialization of its automated targeting and data offerings. As an experienced innovator in content management, analytics and data visualization fields, Ray directs the day-to-day operations of Semcasting, Inc.
Before coming to Semcasting, Inc., Ray served as the CEO of LightSpeed Software, a content management platform built through the acquisition and integration of multiple providers in the search, analytics, content management, authoring and portal platform spaces. Prior to LightSpeed, Ray was the founder and president of the consumer division of Thomson Reuters, where he focused on providing syndicated web content solutions to self-directed investors and retail brokerage firms. Ray Kingman was also the founder and president of DeltaPoint, Inc., a developer of analytics and data visualization products, and led the firm from its inception to its initial public offering.

What You'll Learn

  • checkmark Realize power of site visitor profiling based on traffic
  • checkmark Connect web traffic to existing marketing campaigns and cross-channel outreach
  • checkmark Using site visitors as stand-alone Lead Gen system
  • checkmark Use SVA for sampling, look-alike modeling and audience extension
  • checkmark Using SVA to connect your audience across multiple marketing channels

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