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DMA: Data and Marketing Association
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An Overview of Global Email Marketing Compliance

Overview

More than ever it is crucial that data-driven organizations address the risks and legal responsibilities in relation to their digital marketing practices. The legislative landscape is ever growing, changing, and impactful as we continue to witness a period of unprecedented enforcement in the development of privacy and data protection regulations around the world. This webinar give an overview of key laws & regulations taken from the eec’s Global Email Marketing Compliance Guide which details marketing legislation of over 77 jurisdictions in almost every continent - focusing on anti-spam, consent, commercial content, data protection laws. This webinar will discuss topics of consent requirements, opt-out requirements, what types of messages are covered - transactional vs. factual messages and mixed content messages.

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Udeme Ukutt

Director of Deliverability & Industry Relations
Mailjet SAS

Udeme has a decade of experience in the email delivery messaging ecosystem across topics like deliverability, compliance, anti-abuse, email authentication standards, postmaster/abuse desk ops; and industry relations. Udeme avidly follows industry trends across the aforementioned topics - including privacy issues.

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Nancy Harris

Director of Deliverabilty
Salesfusion

With over 15 years working in marketing and technology, Nancy brings her experience to help Salesfusion's clients proactively tackle deliverability and compliance issues. Nancy is active in several industry organizations and is CIPP certified. Nancy holds a BA from Brandeis University and a MS in information technology from The George Washington University.

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James Koons

Chief Privacy Officer
Dotmailer

With over 20 years of experience in IT systems management and information security, Mr. Koons brings a broad range of expertise to the table. His passion for e-commerce and customer-centric thought process began during his time at Amazon.com and has carried through to present-day at dotmailer. Working in both a tactical and strategic role, Mr. Koons enjoys the “hands on” work just as much as the administrative and strategic guidance he provides. From testifying in Congress to speaking at major industry events, Mr. Koons also enjoys public speaking. Mr. Koons’ IT and information security career began as a soldier in the United States Army working with NSA/ CSS Europe (NCEUR). Mr. Koons has also held senior management and consulting positions at Unisys, Staples and Amazon.com as well as serving as an adjunct information systems and technology instructor for an accredited university.

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Alex Krylov

privacy and digital compliance specialist
Experian

He is helping marketers and data-driven organizations navigate complex interactive marketing policy and international email compliance issues. He is responsible for the global development of self-regulatory and regulatory policies, guidelines and best practices affecting Experian's Marketing Suite (f.k.a. CheetahMail) business, as well as providing privacy thought leadership to Experian’s diverse interactive marketing and consumer insights solutions. Since joining Experian in 2011, Alex has supported due-diligence on strategic acquisitions like Conversant, Alchemy Social, and AdTruth; partnerships with BlueKai, Lotame, RocketFuel, IgnitionOne and Facebook; and completed hundreds of on-demand consulting for diverse brands like Hallmark, AmEx, and Neiman Marcus, Michael Kors, WWE, GameStop, DirecTV, and AT&T. In addition to writing and public speaking, Alex is passionate about exploring the boundaries between channels, borders, and cultures.

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Chris Kolbenschlag

Director of Deliverabiliy
Bronto

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What You'll Learn

  • checkmark What countries have strict consent requirements and how to comply. Is opt-in required? Double-opt in? For what countries do I need to keep a record of opt-in?
  • checkmark How different message types are considered under the laws - transactional, factual, promotional and mixed content messages. What are the requirements for each message type?
  • checkmark Opt out requirements for each jurisdiction and best practices for opt-out.
  • checkmark Best practices for complying with global legislation.

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