DMA: Data and Marketing Association
Consumer Help

Big Wins – Tips for Efficient and Meaningful Email A/B Tests


We know you're busy and want to get your emails out the door. But even if you start small, finding time to A/B test is a great way to drive your audience's engagement.

In this webinar, we'll delve into winning email A/B testing strategies that will not only provide a lift in engagement but also allow you to draw meaningful conclusions about what works for your unique audience. Attend this webinar to learn more about:

  • Ideas for testing that you can implement now, including examples
  • A/B test best practices
  • Tools to implement the tests
  • How to analyze results and optimize for better conversion

Go beyond sporadic and random testing, and implement a plan that will lead to big wins for your email program.



Kelly Ford

Manager of Strategic Services

Kelly Ford is a platform trainer and customer success strategist for PostUp, an email service provider in Austin, Texas. Kelly has 10+ years experience in email campaign management on the agency and ESP side, and has worked with clients across industries advising on tactics that cultivate and grow email programs.


Tim White

Campaign Manager

Tim White is a Campaign Strategist at PostUp. Tim has 9 years of digital marketing knowledge nurtured with Agencies as well as branded CPG companies. With past experience building campaigns from scratch, Tim now enjoys guiding clients into Email Marketing best practices and growth strategies at PostUp

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