DMA: Data and Marketing Association
Consumer Help

CASL – Are You Ready for Private Right of Action?


In this one hour journey -- you'll get a brief refresher and overview on the main compliance requirements and dates to conform to Canada's Anti-Spam Legislation (CASL). You'll hear first-hand from the key regulators in Canada -- Dan-Lynn Wood & Kelly-Anne Smith with the Canadian Radio-television and Telecommunications Commission (CRTC). CRTC is responsible for enforcement of CASL.

Matt Vernhout from Inbox Marketer and eec's Chair of the Advocacy Subcommittee will facilitate the discussion and share inside tips, as he's prepared his company for existing and upcoming CASL compliance requirements. Registrants will learn how the approaching Private Right of Action enforcement date of July 1, 2017 could affect your company.


Kelly-Anne Smith

Legal Counsel
Canadian Radio-television and Telecommunications Commission (CRTC)

Kelly-Anne Smith is a Legal Counsel with the Canadian Radio-television and Telecommunications Commission. Kelly-Anne is a graduate of Carleton University and the University of Windsor Law School and was called to the Bar of Ontario in 2005. She articled with Gowling Lafleur Henderson in Ottawa and has previously held positions with Industry Canada and the Competition Bureau. Kelly-Anne works primarily in the areas of unsolicited telecommunications and electronic commerce enforcement.

Matt Vernhout

Chief Privacy Officer & Manager
Deliverability Inbox Marketer Corp.

Matthew Vernhout is the Chief Privacy Officer & Manager, Deliverability at Inbox Marketer Corp. and a Certified International Privacy Professional (Canada) with more than 14 years of experience in email marketing. Matthew ensures that Inbox Marketer’s clients are compliant with all relevant industry regulations including: CAN-SPAM, PIPEDA, and Canadian Anti-Spam Legislation (CASL). Matthew is also involved as director at large of CAUCE and chair of the eec’s Advocacy subcommittee.

What You'll Learn

  • checkmark Overview of CASL requirements
  • checkmark Key compliance dates
  • checkmark Noteworthy compliance cases/enforcement activity
  • checkmark Tips to prepare for Private Right of Action

Brought to you by:

  • eec-small


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