DMA: Data and Marketing Association
Consumer Help

eec Email Marketing Program Award Winners Spotlight


Spotlight on Email Marketing Experts! Learn first-hand from the 2016 eec’s Email Marketing Program Award winners. These leaders will showcase their award-winning campaigns and discuss its impact on the market place and how it achieved their organization’s goals. Chair and Former Chair of the eec Awards Subcommittee, Shanon Strahl & Loren McDonald will highlight key aspects of the winners’ entries that won the judges over. Attendees have the opportunity to hear about groundbreaking concepts, share ideas and get the latest email marketing tips for your own organization!

Hosted by Shanon Strahl, Chair of eec Awards Subcommittee; Director, Strategic Accounts, Shaw + Scott and Loren McDonald, Former Chair of eec Awards Subcommittee; Marketing Evangelist/Client Success, IBM Marketing Cloud.

Meet the presenters:


Avadhoot Revankar

Head - Marketing Technologist Group
netCORE Solutions

Best Use of Humor, Personality or Content Winner – Easemytrip

Avadhoot is a passionate Marketing Technologist with strong knowledge of email marketing, marketing automation and other evolving technologies. He loves playing with data and analyzes the same to strategize and implement relevant and highly targeted campaigns for netCORE’s clients.


Justine Jordan

VP Marketing

Best or Most Innovative Integration with Another Channel Winner – Litmus

As VP of Marketing at Litmus, Justine Jordan is responsible for developing and nurturing core marketing strategy, driving execution, and communicating company vision. Named "Email Marketer Thought Leader of the Year" in 2015, Justine is widely known for serving as an advocate, champion, and voice of innovation for the email industry.

With expertise in content, inbound, and digital marketing, Justine has helped some of the world's largest brands build and manage their email campaigns. Under her guidance content marketing propelled Litmus to $49M in first round funding.

Passionate about teaching and inspiring fellow marketers to create campaigns that are relatable, actionable, and well-designed, she is also consistently a top-rated speaker. Follow her on Twitter at @meladorri.


Lisa Lipovac

Senior Relationship Marketing Strategist

Best Subscriber Acquisition Program Winner – Hallmark Baby

Lisa Lipovac is a Senior Relationship Marketing Strategist at DEG, a digital consultancy based in Overland Park, KS. With 7 years of Digital Marketing and CRM experience, Lisa has worked with organizations like AMC, Crocs, Cabela's, GoPro, Reebok and more to optimize and efficiently scale their digital marketing programs. Outside of DEG, Lisa watches way too much HGTV which inspired a recent purchase of a 70 year-old fixer upper.


Shauna Plesmid

Online Marketing Manager

Best or Most Innovative Use of Automation or Triggers – Plow & Hearth

Senior Digital Marketing Manager Shauna Plesmid is responsible for the overall strategy, budget, and implementation of email marketing campaigns for B2B and B2C clients. Shauna specializes in designing and developing responsive emails and creating custom automated email programs, triggered by buyer behavior, browsing interests, website engagement, and more. Shauna’s work on behalf of client Plow & Hearth is a 2016 eec Award Program Winner in the Best or Most Innovative Use of Automation or Triggers category.

Hosted by:

  • eec


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