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DMA: Data and Marketing Association
Consumer Help

Email Marketing Holiday Readiness

Overview

This holiday season, stay in the inbox and off the naughty list. Crafting an effective email campaign strategy for the busiest time of year takes time and a lot of resources. Make sure you’re spending that time wisely to reach every subscriber on your list. Now is the perfect time to ensure that you’re set up for the great success you’re expecting!

In this webinar, join some of the leading voices in the industry where we’ll dive into the most common mistakes email marketers make over the holidays, resulting in everything from poor deliverability to alienated audiences. We’ll break down a few easy ways to build your audience, increase ROI, and help you stay sane as you plan it all.

Speaker(s)

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Kait Creamer

Manager, Digital Marketing
MakeMusic

Kait Creamer advocates for empathetic "surprise and delight" marketing in and outside her work as MakeMusic's manager of digital marketing. She's an expert and enthusiast in email, data, and marketing automation, and continually pushes for next best customer-centric campaign. She believes in beautiful design, protecting the subscriber, and clean copy.

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Anthony Chiulli

Director of Product Marketing
250ok

With over a decade of email experience, Anthony embraces educating and advising email marketers on the latest trends and insights within the email industry. In his work as Director of Product Marketing at 250ok, Anthony will oversee launching new products and services through participating and influencing go-to-market strategies, supporting collateral and brand evangelism. Before joining 250ok, Anthony served in a number of leadership roles at Salesforce, including Deliverability Practice lead and Associate Principal of Deliverability Services.

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Lauren Meyer

Global VP of Delivery & Head of Operations, North America
Mailjet

With more than 12 years of experience in the email industry, Lauren directs Mailjet's North American operations. She is also responsible for Mailjet's global deliverability and helps industry-leading enterprise clients get the most out of their email marketing programs. Prior to joining Mailjet, she served as a Senior Manager at Epsilon, where she advised Fortune 500 clients on email deliverability and marketing strategy. She is a data nerd at heart, who is passionate about spreadsheets.

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Ryan Phelan

Email Industry Expert

Ryan Phelan brings over 15 years of worldwide online marketing experience focusing on driving successful growth strategies for high growth SaaS software and Fortune 250 companies. Ryan is a respected thought leader and nationally distinguished speaker with a history of experience from Adestra, Acxiom, BlueHornet, Sears Holdings, Responsys and infoUSA. In 2013 he was named one of the top 30 strategists in online marketing and is the Chairman Emeritus of the EEC Advisory Board and is a member of the Board of Directors for the Email Sender and Provider Coalition (ESPC). Ryan is also involved many companies in the start-up space as an advisor, board member and investor.

What You'll Learn

  • checkmark How to craft an engaging, personalized message to subscribers that stands out in the inbox against all of the other holiday noise.
  • checkmark Which items they need to cross of the list to make the season go more smoothly, like automation audits, transactional fixes, and sanity strategies.
  • checkmark How to prepare and maintain optimal deliverability during one of the trickiest times of the year.
  • checkmark How to plan and execute an omni-channel campaign that increases the effectiveness of every channel.
  • checkmark How to use smart segmentation to get the best ROI from both active and inactive subscribers.
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