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DMA: Data and Marketing Association
Consumer Help

Email Reimagined: How to Navigate the Perilous Path to the Inbox

Overview

Getting email delivered to the inbox is hard. Getting customers to open and click on an email is even harder. In fact, one in five emails never makes it to the inbox, meaning you’re missing out on ways to connect with your customers and drive conversions. And because your company expects great things from your email program, it’s more important than ever to optimize this marketing channel.

During this webinar, you’ll learn why your emails may not be reaching the inbox and what you can do to fix it. This includes how to manage your list quality, what frequency you should be sending email to your subscribers, and the always top of mind question—how do I get into the inbox at Gmail? We’ll also discuss how to optimize your creative content to maximize subscriber engagement, including improving your subject lines and how emojis can boost open rates.

There are a lot of opportunities to learn about deliverability, but at Return Path, We Know Email, so this won’t be your average deliverability webinar! To learn more, join us on October 4th at 12pm MT/2pm EST.

Key Takeaways:

  • Why your emails may not be reaching the inbox and what you can do to fix it
  • How to manage your list quality and what frequency you should be sending email to your subscribers
  • How to optimize your creative content to maximize subscriber engagement

Register

Speaker(s)

headshot

Tom Sather

Senior Director of Email Research
Return Path

Tom Sather is the research director at Return Path where he leads the corporate marketing department including the research, content marketing, and public relations teams. As an email marketing expert, Tom has worked with top-tier brands to diagnose and solve strategic marketing issues as a consultant with Return Path. Tom is a frequent speaker and writer on marketing trends and technology, where his research and commentary is widely cited across leading business media outlets including the Washington Post, Wall Street Journal, AP, and Ad Age.

Sponsored by:

  • Return Path Logo
    About Return Path:
    We know email. Return Path is the industry’s global leader in email deliverability, with over 17 years and almost 2,000 years of combined experience in email with our employees, we are dedicating all of our knowledge to helping marketers reach the inbox.

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  • *By registering for this webinar, you agree to be contacted by the webinar sponsor.

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