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DMA: Data and Marketing Association
Consumer Help

How Expedia Uses Real-Time Data to Send Personalized Emails at Scale

Overview

For industry leader Expedia, sending email content that is targeted and personalized off of multiple sources of data is critical for driving conversations with their customers across multiple touchpoints. Expedia is working to leverage massive amounts of data in real time so they can provide even more relevant content to travelers while they're engaged with the brand. In this interview-style webinar, Expedia Product Manager Madelynn Brown speaks with MessageGears CEO Roger Barnette about:

  • Effective personalization tactics email marketers can implement before the end of the year
  • How brands - big and small - can leverage real-time data to provide relevant content that gets delivered to the right person at the right time
  • What lessons Expedia has learned in their quest to create a seamless end-to-end experience

Speaker(s)

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Roger Barnette

CEO
MessageGears

Roger Barnette is CEO of MessageGears (www.MessageGears.com), a revolutionary email marketing technology provider that allows major global brands to deliver individualized experiences to their customers at scale in real-time. Roger is focused on helping global businesses expand their marketing reach through innovative yet practical technology and services solutions.

Roger has more than 20 years of experience leading and growing technology businesses. Prior to MessageGears, he was president and founder of IgnitionOne (acquired by Dentsu). Previous growth leadership positions include Biltmore Communications (acquired by DIRECTV) and eTour (acquired by Ask.com).

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Madelynn Brown

Product Manager, Omnichannel Communications
Expedia

Madelynn Brown is Product Manager, Omni-Channel Communications at Expedia, Inc. where she helps automate and operationalize massive amounts of data to ensure Expedia's customers are getting relevant, personalized content at the right time on the right device.

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