DMA: Data and Marketing Association
Consumer Help

Finding (and Growing) the ROI of Your Email Marketing Program


Do you know how much revenue your email marketing program is making now? Do you have any idea what it should be making? In this webinar, Keith Sibson, VP of Product & Marketing at PostUp and Jeff Kupietzky, CEO of PowerInbox will walk you through how to determine the value of your email program. We’ll also show the best ways to use it to generate additional revenue. Join us to turn your email program into a profit machine!



Keith Sibson

VP of Product & Marketing

Keith Sibson has over a decade of experience driving product-led growth at companies large and small. Before joining PostUp, Keith served as Vice President of Revenue at SpareFoot.com. Prior to SpareFoot, Keith led product at the financial services company NetSpend, where he led the creation of the online channel, now a $200MM revenue business.


Jeff Kupietzky


As CEO of PowerInbox, Jeff and his team provide publishers, marketers and agencies with dynamic, real-time and personalized email solutions which increase email engagement and revenue. Before joining PowerInbox, Jeff served as the President and CEO of Oversee.net as well as the VP of Marketing for X1 Technologies.

What You'll Learn

  • checkmark Learn how to calculate the ROI of your entire email marketing program
  • checkmark Discover the 3 ways to make money from your email program
  • checkmark Learn how to increase existing email revenue

Sponsored by:

  • PostUp_logo

    Hosted by:



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