DMA: Data and Marketing Association
Consumer Help

GDPR “Therapy Session” Part I


Are you in the midst of planning for European General Data Protection Regulation (GDPR)? Do you want the opportunity to check-in with your peers on how they’re prepping for the May 2018 GDPR compliance date? Learn key tips from our GDPR coaches – Chris Arrendale of Inbox Pros and Bettina Specht and Erin King of Litmus. This is your therapy session on GDPR – save the legalese for your counsel – but bring your practical implementation questions to our coaches.

Topics to be covered:

  • What are the key steps to review and update your current data collection practices?
    • unbundling email subscribes from other actions like webinar signups or ebook downloads
    • re-engagement campaign planning
  • How does GDPR differ from current EU Regulations, CASL and CAN-SPAM?
  • Do you bring your entire audience up to the new, tougher standards? Do you segment your audience?
  • How do you implement: right-to-be-forgotten; data portability; access?
  • What are the definitions for minors and personal data?
  • How is consent treated under GDPR?
  • How do you deal with data breaches?
  • What are the key record keeping requirements (and how to prove when and how a person got on your list)?
  • What’s a DPO and do you need one?
  • And more…

Want to submit your question ahead of time? Submit your question TODAY!



Chris Arrendale

CEO & Principal Deliverability Strategist
Inbox Pros

Chris Arrendale has more than 16 years of experience in the technology and software industry and has worked directly with many different ISPs, webmail providers, spam filter providers, blacklists, and partners to resolve email deliverability and privacy issues. Chris graduated with his AA from Oxford College of Emory University, BA from Emory University and his MS from Southern Polytechnic State University. He also maintains several professional certifications including Certified Information Privacy Professional (CIPM, CIPT, CIPP/US, CIPP/G, FIP), Certificate of Cloud Security Knowledge (CCSK), as well as many marketing automation and email service provider certifications. Chris is actively involved with the Email Experience Council (EEC), Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), Email Sender & Provider Coalition (ESPC), International Association of Privacy Professionals (IAPP), and the Atlanta Interactive Marketing Association (AIMA). Since founding Inbox Pros, an email deliverability and privacy consulting firm, Chris has worked with a variety of clients across many verticals solving their deliverability and compliance challenges. Chris works to ensure his client’s emails reach the inbox by providing strategic guidance as well as hands on support. He works with many leading organizations and enterprises to ensure regulatory compliance and maximum deliverability across all systems.


Bettina Specht

Content Marketing

Bettina heads the the Content Marketing efforts at Litmus where she’s in charge of the resources that help email marketers, designers and developers to send better email. Bettina holds a B.A. in Advertising and Marketing Communications as well as an M.B.A.. When she doesn’t talk or write about email, she enjoys traveling and hiking, and—most of all—the combination of both.


Erin King

Senior Email Marketing Manager

Erin King is the Sr. Email Marketing Manager at Litmus, where she oversees the strategy, creation, and deliverability of emails about email for other email professionals. Her career has taken her from newspapers to copywriting to web development, before turning her focus to email marketing for the past 10 years. A part-time yoga enthusiast and full-time cat fancier, she resides in Charlotte, NC.


Senny Boone

General Counsel
Data & Marketing Association

As DMA’s internal General Counsel, Ms. Boone leads the organization’s efforts in corporate compliance, social responsibility and best practices for the direct marketing community with over 25 years of communications law experience spanning the range of marketing and fundraising policy leadership. She oversees Board-level Committees on DMA’s Ethical Guidelines, the policing of members’ compliance with the guidelines, and helps to shape best practices with marketing practitioners. She is leading educational efforts on topics of interest in corporate & social responsibility, and works with both consumers and DMA members on marketing and fundraising compliance to enhance consumer trust. She oversees DMA’s consumer site, DMAchoice.org to assist consumers with their marketing complaints and communicates with consumer groups regarding marketing and privacy concerns. Additionally, since 2002, Boone leads the DMA’s Nonprofit Federation (DMANF) of nearly 400 nonprofit organizations and fundraisers before Congress, state and federal regulatory bodies. She has built the organization in terms of new products and services for members and increased the market space for nonprofit organizations and their suppliers. Since 2012, she helps to oversee the DMA’s Email Experience Council, an organization of email marketing practitioners and experts using the same successful model.

Senny Boone has a Juris Doctor from Catholic University in Washington, D.C. and a B.A. in Journalism from Temple University in Philadelphia, Pennsylvania. She is an adjunct professor on marketing ethics at Georgetown University’s School of Continuing Studies. She is a member of the District of Columbia Bar.

Mrs. Boone was honored as a “Top Woman in Fundraising” by Fundraising Success Magazine in 2006. She resides in Southern Maryland with her husband and daughter.


Lisa Brown Shosteck

Privacy Shield Program Administrator Director, DMA
Director, eec

Lisa has over 15 years of experience in direct marketing and compliance issues. She has served in the DMA’s Accountability Department enforcing and educating companies on ethical and good marketing practices under the DMA Guidelines for Ethical Business Practices, including interest-based advertising principles through casework, guidance documents and compliance reports to ensure industry follows constantly changing best practices and protocols. Duties also include mediating consumer complaints regarding marketing campaigns in all media: online/digital, mail and telemarketing.

In addition, she administers the DMA and serves as the Director, for DMA’s email marketing arm -- the Email Experience Council. EEC’s mission is to promote the effective and ethical use of email marketing through thought leadership, education, networking and advocacy.

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