As DMA’s internal General Counsel, Ms. Boone leads the organization’s efforts in corporate compliance, social responsibility and best practices for the direct marketing community with over 25 years of communications law experience spanning the range of marketing and fundraising policy leadership. She oversees Board-level Committees on DMA’s Ethical Guidelines, the policing of members’ compliance with the guidelines, and helps to shape best practices with marketing practitioners. She is leading educational efforts on topics of interest in corporate & social responsibility, and works with both consumers and DMA members on marketing and fundraising compliance to enhance consumer trust. She oversees DMA’s consumer site, DMAchoice.org to assist consumers with their marketing complaints and communicates with consumer groups regarding marketing and privacy concerns. Additionally, since 2002, Boone leads the DMA’s Nonprofit Federation (DMANF) of nearly 400 nonprofit organizations and fundraisers before Congress, state and federal regulatory bodies. She has built the organization in terms of new products and services for members and increased the market space for nonprofit organizations and their suppliers. Since 2012, she helps to oversee the DMA’s Email Experience Council, an organization of email marketing practitioners and experts using the same successful model.
Senny Boone has a Juris Doctor from Catholic University in Washington, D.C. and a B.A. in Journalism from Temple University in Philadelphia, Pennsylvania. She is an adjunct professor on marketing ethics at Georgetown University’s School of Continuing Studies. She is a member of the District of Columbia Bar.
Mrs. Boone was honored as a “Top Woman in Fundraising” by Fundraising Success Magazine in 2006. She resides in Southern Maryland with her husband and daughter.