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DMA: Data and Marketing Association
Consumer Help

Happy Holidays in September: 5 Things You Can Do Now

Overview

Today’s consumers have more buying options than ever before, and thanks to email marketing, they’re constantly reminded of it. Not only does this create more competition between retailers in stores and online, but it expands the competition to the inbox - especially during the holiday season. Identifying a strategy now can set the stage for a successful season.

Join our webinar to hear 5 tips and tricks you can do now to keep your holidays merry and bright. Learn how you can improve your holiday email deliverability and optimize engagement by:

  • Getting more email delivered to the inbox and increase revenue.
  • Reducing volume filtering and throttling, especially during the holiday season.
  • Beating the competition with an optimized holiday email strategy.

Speaker(s)

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Wendy Bloechle

Sr. Director, Marketing, Email Optimization
Return Path

As Sr. Director of Marketing, Wendy is responsible for creating and executing the global marketing strategy for the Return Path Email Optimization business unit. In this role, she manages a team of marketers focused on product marketing, partner marketing, demand generation, and customer marketing

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Alexandra Braunstein

Director, Response Consulting
Return Path

As an Email Strategist for the Professional Services group, Alexandra helps clients optimize, and refine their email marketing programs, resulting in increased engagement and ROI. Based in New York City, Alexandra has over ten years of email marketing experience, with a proven track record of implementing dynamic campaigns that increase online traffic and revenue.

Sponsored by:

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    Hosted by:

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