DMA: Data and Marketing Association
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Inside Tips on How to Win an eec Email Marketing Award


Have you ever thought about trying to win an award that would recognize your amazing efforts as an email marketer or industry thought leader? The eec is excited to announce that nominations will open on January 12th for the 2017 awards which include Email Marketer of the Year, Thought Leader of the Year and the Email Marketing Program Awards. In this fun webinar, you will see how to navigate the online nomination forms and learn insider tips on what the eec judges are looking for in the winning submissions. This is a must attend webinar if you are considering nominating yourself, a client, peer, mentor or co-worker or to learn about how to nominate an innovative email program.



Shanon Strahl

Director, Strategic Accounts, Shaw + Scott
Chair of eec Awards

Shanon boasts twenty years experience in direct and interactive marketing including extensive involvement with strategy development and execution across retention, acquisition and loyalty marketing campaigns for both B2C and B2B brands. Major areas of expertise include: operational execution; analytical evaluation and strategic planning and insight across all marketing communication channels, particularly email. She has experience in multiple verticals including retail, healthcare and hospitality industries.


Mark Talley

Vice-Chair of eec Awards

20 years of working in broad-based Digital roles across the Pharma, Petrochemical and Financial industry silos. Currently, VP – Digital Channel Delivery, managing email builds for J.P. Morgan Chase.


Loren McDonald

Marketing Evangelist/Client Success, IBM Marketing Cloud
Former Chair of eec Awards

McDonald’s role at IBM Marketing Cloud is to educate clients and prospects on best practices and emerging trends in email, mobile and social marketing and marketing automation. He has 31 years of experience in marketing, consulting and strategic planning. McDonald has held executive marketing positions at companies including Arthur Andersen, USWeb/CKS, Lyris, Inc. and EmailLabs. He has written more than 500 articles and blogs, is a frequent speaker at major industry conferences, is the recipient of the eec's 2011 Marketer of the Year Award.

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